Namacheko’s Debut FW19 Campaign Puts a New Spin on “Office Casual”
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Key Pieces: While there are lots of interesting details to pour over here, we’re leaning toward the classic suit-and-tie ’fit with a slim cut in slide #9.
Release Date: Fall 2019
Editor’s Notes: Namacheko’s Fall/Winter 2019 collection, which debuted in Paris earlier this year, is framed in a corporate environment for the Kurdish/Swedish label’s first ever fashion campaign.
Titled “OFFICE SERIES,” the campaign was shot in the Oscar Niemeyer-designed office of France’s Communist Party and shows encroaching chaos in a corporate environment. It’s serious but playful, much like the clothes themselves, which elevate men’s tailoring with exaggerated collars, raw-hemmed ties, and knitted sleeves.