Spanish-Japanese Brand SHOOP Goes All In on Tailoring For SS20

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Brand: SHOOP

Season: Spring/Summer 2020

Key Pieces: The lilac suit featuring a double-breasted blazer and bootcut trousers is a serious power move.

Release Date: TBA

Buy: ShoopClothing.com

Editor’s Notes: Madrid and Tokyo-based label SHOOP’s SS20 collection seeks a new concept of romanticism by taking inspiration from tailored menswear classics and combining it with sportswear silhouettes and fabrics. Materials and prints used throughout the offerings include recycled denim, technical nylon, animal prints, cotton, synthetic leather and fabrics with an optical effect. Each look is topped off with the Nike Shox R4 and classic Weejuns moccasins.

Designers Miriam Sanz and Yohei Oki pick up where they left off last season, replacing corduroy with lighter materials that give suiting options a more relaxed silhouette. This season was presented in Paris during fashion week, a reflection of the brand’s ongoing evolution and commitment to being taken seriously as part of the menswear zeitgeist.

Look for the offerings to hit SHOOP’s online store and select retailers globally in early 2020.

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