Reigning Champ’s New ASICS Collab Is an Olympic-Level Runner

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Reigning Champ and ASICS have come together for a new collaboration combining decades of manufacturing experience with the latest in running technology. Fusing run and travel, the project pulls inspiration from Kyoto, Vancouver, Paris, and Tokyo leading up to the 2020 Olympics.

The Reigning Champ x ASICS Kyoto Edition serves as the first of four releases, paying homage to the culture-rich city of Kyoto, Japan. Consisting of apparel and footwear, the collection offers wear-tested performance products and everyday athletic wear, as textile patterns and wooden patina found throughout Kyoto inform the designs.

For footwear, Reigning Champ worked on ASICS’ GEL-Kayano 25 performance running sneaker and the retro-influenced GEL-Kayano 5 OG. To complement, the capsule includes tops inspired by traditional Boro textiles, a seven-inch running short, a lightweight running jacket with gradient print, a tracksuit, and graphic T-shirts with side gusset detailing referencing Japan’s Sashiko stitch technique.

Reigning Champ is scheduled to release the ASICS Kyoto Edition June 15 at Reigning Champ flagship stores, select retailers, and online at and

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