Swatch & BAPE Launch New BIG BOLD Collaboration With Tokyo Events

Photo of Swatch & BAPE Launch New BIG BOLD Collaboration With Tokyo Events
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To mark the launch of their new BIG BOLD watch collaboration, Swatch and BAPE hosted a series of exclusive launch events in Tokyo last Friday that were more fun than a barrel of monkeys.

Launch locations in major Tokyo neighborhoods like Roppongi and Shibuya were each designed to represent a different city and commemorate one of five watch designs inspired by Tokyo, London, New York, Paris, and Bern. To cap things off and represent the globally-inspired colorway, Swatch and BAPE held an after-party at Tokyo’s exclusive 1OAK nightclub with live music performances from Japanese artists Yuki, Kawanabe Hiroshi, and 5lack.

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