How This Online Storytelling Strategy Engages Millions of Viewers in 60 Seconds
If you're over 30, there's a chance you missed out on Sickhouse, a "made for mobile movie" that was shot and released in real time on Snapchat over the course of five days.
But listen up because Chipotle , and the film to name just a few 60 Second Docs clients. Wanting to know more, Entrepreneur sought out the documentary brand's CEO, 60 Second Doc tells the story in his own words, cut together with footage from the film.
60 Second Docs' in collaboration with [investment company] BlackRock, is an entirely new vertical exploring personal narratives on the intersection of wealth and well-being. We worked with OnStar to introduce their campaign to an entirely new audience, told through different formats [like all-emojis], where we explore the true stories of individuals that found themselves in great risk.
Can you extrapolate from all these things how the media landscape has changed in general?
The way we look at it is, there are still opportunities in traditional media. There's more TV than ever before; the film business is booming for a certain type of film. But the world is very much controlled by a handful of massive companies, right? And the opportunities for entrepreneurship within traditional film and television are fairly limited because there are only so many buyers. And again they're sort of controlled by big entities. Whereas, with digital media, we have these channels available to us. Whether they're Facebook, Twitter, Instagram, these are social platforms that allow us to reach audiences in ways that you couldn't do 15 or 20 years ago.
We managed to build 60 Second Docs into the top-operating documentary series that just won the Webby -- and without a fully independent documentary brand or an affiliation with a major media company. And that's very unusual, right? And that speaks to the opportunities within digital to build your own business from scratch, to reach giant audiences, to be highly entrepreneurial in terms of thinking about how you can connect with those audiences and build interesting, unusual businesses -- and that's what's exciting for us.
People are very receptive to newer media. You look at someone like Issa Rae; she had a web series on YouTube she made herself, which was cool and authentic, and she created a really impressive career. There are countless opportunities for entrepreneur storytellers -- we're doing our first experiential activation in the next five or six weeks. So, if you have a story to tell, a fresh brand, a fresh voice, people are paying attention in ways they never have before.