By their very nature, fashion trends come and go. But they can tell us a lot about the wider picture in the fashion industry at any given moment. It’s useful to understand the ebb and flow of what works for brands and what connects with customers, as it can reveal more about the times we live in.
For example, does the logomania trend mean people have lost sight of good taste under late capitalism? Maybe. But the more you pay attention, the more easily you can predict what will pop up next.