Clothing brand LRG becomes Apple Music’s latest tastemaker

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Apple Music enlisted clothing company LRG to become the latest company to handpick songs for a new set of curated playlists. LRG, short for Lifted Research Group, became popular for its street wear thanks to endorsements from some of the biggest rappers and R&B artists in the world. As you’d expect, its new playlists are […]

(via Cult of Mac - Tech and culture through an Apple lens)

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#street wear