iPhone XR ads find smart ways of selling privacy and battery life

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Apple’s latest iPhone XR ads focus on the superior battery life and privacy features of its more affordable (kind of!) iPhone. Titled “Up Late” and “Inside Joke,” the two ads are just half a minute each. However, they do a good job of making their reasonably dry point in an entertaining, and human manner. Check […]

(via Cult of Mac - Tech and culture through an Apple lens)

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