Ludovic de Saint Sernin Is the Sexiest Menswear Label in the World Right Now

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Under the Radar is Highsnobiety’s weekly celebration of upcoming talent. Each week, we’re spotlighting a brand that’s bringing something new to the worlds of streetwear and fashion.

Designer Ludovic de Saint Sernin was born in Brussels and grew up in the Ivory Coast before moving to Paris at seven years old. After studying womenswear at Duperré in his adopted hometown, de Saint Sernin interned at Dior and Saint Laurent before joining Balmain, where he worked for two years before founding his LVMH Prize-nominated label in 2017.

“It was an interesting moment to be at Balmain, but at some point I felt a disconnect with the aesthetic there, so it just felt for me like it was better to move on,” he says.

The designer has been influenced by the late photographer Robert Mapplethorpe, whose candid portraits of the New York S&M scene were at the heart of the culture wars in the ’70s and ’80s. Some elements of that could be seen in de Saint Sernin’s Spring/Summer 2018 collection, which featured slim-fit cropped leather tanks, pink and lavender tailoring, leather lace-up pants inspired by the cover to Christina Aguilera’s Stripped, and bright yellow knits.

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