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Teased in a trailer above, directed by Miquela herself, the Club 404 collection encompasses graphic-printed long-sleeve tees, crewneck sweaters, socks and more under the theme of “Digital Psychedelia.” Vibrant psychedelic and retro-inspired graphics punctuate the range, while a scenic backdrop emphasizes the brand’s promotion of wellness.
In the clip, Miquela expresses her Club 404 inspiration, “It’s growing and learning, and changing as we go,” she said. “Just like us. Just like you. This is where I feel alive.”
Enjoy the video above and shop the collection on Club 404’s website beginning April 19. Also, you can peep another short promo clip of the brand below.
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