Army ads accused of targeting youngsters during 'January blues'

Photo of Army ads accused of targeting youngsters during 'January blues'
Facebook
VKontakte
share_fav

Document reveals campaign aimed at ‘snowflakes’ was planned to coincide with emotional low

The British army has been accused of targeting its headline-grabbing “snowflake” recruitment campaign at young people when they were facing a post-holiday low.

A briefing document seen by the Guardian shows that strategists behind the “Your army needs you” campaign factored in that it would be seen by young people at a time when they were experiencing the “January blues”.

Continue reading...
view The Guardian: World News
#british army
#young people
#mental health
#society
#media
#health
#advertising
#military
#uk news