Tinker Hatfield Reveals Upcoming Nike React Sneaker at SXSW

Photo of Tinker Hatfield Reveals Upcoming Nike React Sneaker at SXSW
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While speaking at a panel as part of music festival SXSW on Sunday, legendary Nike designer Tinker Hatfield unveiled a pair of unreleased Nike React sneakers. Hatfield came on stage initially wearing a pair of Justin Timberlake x Nike Air Jordan 3 Tinker “Bio Beige” before pulling a colorful and, at that point, unseen React sneaker out of a bag.

The designer revealed that the sneakers would be hitting shelves at some point in late summer or early fall 2019 but was tight-lipped about most anything else related to the new design. Still, Hatfield gave fans a good look at the kicks and, to the surprise and delight of the crowd, gave away the Nike React kicks to one lucky member in attendance.

“That is marketing at a very high level. I thought I was going to get tackled out there for the sneakers,” said Hatfield. During his talk, he also discussed what it was like working with Michael Jordan (Hatfield is famously credited for keeping Jordan at Nike after designing the Air Jordan 3) and gave aspiring product designers tips on developing product and taking chances.

Watch his entire SXSW talk below (skip to around 27 min for the Nike React reveal) and check out a detailed shot of the sneaker above.

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