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Louis Vuitton unveils its first-ever unisex fragrance collection, Louis Vuitton Les Colognes, which consists of three special scents that have been created by renowned French perfumer, Jacques Cavalier Belletrud.
Featuring the “Sun Song,” “Cactus Garden” and “Afternoon Swim,” the three fragrances incorporate rare and natural raw materials, including hints of flowers and fruits, which the brand calls “that embody the cool and effortless spirit of California,” while also encapsulating the “sun, sky, gardens and sea” in each of the distinct scents.
For this special release, Louis Vuitton has tapped multimedia artist and filmmaker Alex Israel, who created artwork to match each fragrances in one of his signature styles. An oversized sunglass lens, a “Desperado” landscape and an oversized wave illuminate the California vibes of Les Colognes. Additionally, each fragrance bears a particular color to reflect its distinctive name: yellow for “Sun Song,” green for “Cactus Garden,” and blue for “Afternoon Swim.”
Alex Israel’s artwork is also prominently displayed on a special fragrance travel case which is available in both individual size and an exclusive trunk case that fits all three.
Availability at Louis Vuitton stores and online begins April 4.
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