Blondey McCoy Tapped to Launch Farfetch’s New Bespoke Consumer Experience
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Farfetch has today announced the launch of Farfetch Communities, a new consumer experience that allows users to check out bespoke content and shop curated products. The initiative calls on various storytellers and creatives from around the world to showcase their individuality and love of fashion.
To celebrate the launch of Farfetch Communities, award-winning actress Chloë Sevigny, British actor and rapper Riz Ahmed, model and activist Adwoa Aboah, and Palace skateboarder, artist, and designer Blondey McCoy have all shared their inspirations and shopping selections from the retail platform’s expansive product range.
“I was flattered to have been asked by Farfetch to curate this hypothetical big shop,” says McCoy. “I wanted to take the chance to show my admiration for the masters of the rag trade who have inspired and influenced me, not just in the way they dress the world but also in the way they dress and conduct themselves. I picked the clothes I did because, to quote Westwood — Viv, not Tim — ‘I really think that if you put these clothes on, you will look like a force to be reckoned with.’”
Farfetch Communities will be an ever-evolving project, giving customers an inclusive way to shop while exploring the world of fashion and culture. Follow Farfetch on Instagram to find out how and when to shop the curated collections.