TripAdvisor Plots Inspiration Path in Google’s Shadow

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Miami beach. TripAdvisor launched a new homepage last year, and wants travelers to come direct to the site. Mike McBey / Flickr



Skift Take: CEO Stephen Kaufer seems confident that the "new TripAdvisor" will be successful. We'll have to wait until later this year before we know whether it is helping the company earn more cash.

— Patrick Whyte

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#digital
#inspiration
#tripadvisor
#dining
#restaurants
#itb
#amazon
#google