Jonathan Glazer directs epic flight commercial for Apple Watch

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[VIDEO] Creative Review (via 9to5Mac):

The short film, titled Flight, will debut during this year’s Brit Awards, showcasing the Apple Watch Series 4’s cellular capabilities, which allow users to “stay connected in different environments”.

The film follows championship-winning air dancer and skydiver Inka Tiitto, a 29-year-old Finnish-American athlete known to American audiences for her involvement in Season 12 of America’s Got Talent. Here, Tiitto plays an athleisure-clad runner powering through bucolic woods and mountainsides before being flung into the sun-lit skies above.

And:

Using a wind tunnel to create a sequence that might be termed ‘aerodynamic ballet’, Glazer audaciously captures the athlete as she takes a second to acclimatise herself to her new surroundings before swooping in curlicues through the clouds, with Glazer’s camera equally mobile as it soars around her.

This is an awesome effect. Check it out for yourself, embedded in the main Loop post.

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