Sole of the UX: Crossover Cross-branding at Its Worst?

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Lexus unveiled a collaboration with Nike and designer John Elliot at New York Fashion Week, celebrating both human and automotive footwear. The finished piece, titled “Sole of the UX,” is scheduled to make additional appearances across the country later this year, touring with a matching pair of Nike AF1 shoes. After conducting a bit of research, […]

The post Sole of the UX: Crossover Cross-branding at Its Worst? appeared first on The Truth About Cars.

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