TripAdvisor Places Big Bets on Experience Bookers Rather Than Hotel Shoppers
TripAdvisor believes that travelers who book tours on its sites have the potential to be more loyal customers than those who shop for hotels. Pictured are women who lead I Love Vietnam motorbike tours. I Love Vietnam Tours
Skift Take: TripAdvisor is leveraging its strengths — tours and activities, and restaurants — where it has leadership positions rather than choosing to devote the bulk of its energies in the crowded field of hotels and alternative accommodations. It is a wise choice to differentiate rather than be a mere clone of its competitors.