TripAdvisor Places Big Bets on Experience Bookers Rather Than Hotel Shoppers

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TripAdvisor believes that travelers who book tours on its sites have the potential to be more loyal customers than those who shop for hotels. Pictured are women who lead I Love Vietnam motorbike tours. I Love Vietnam Tours



Skift Take: TripAdvisor is leveraging its strengths — tours and activities, and restaurants — where it has leadership positions rather than choosing to devote the bulk of its energies in the crowded field of hotels and alternative accommodations. It is a wise choice to differentiate rather than be a mere clone of its competitors.

— Dennis Schaal

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#hotels
#digital
#booking sites
#tripadvisor
#travel inspiration
#tours and activities
#experiences
#restaurants
#earnings
#marketing