Upgrade rate slows by 33 percent as we hold onto our iPhones ever longer

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The days when people bought a new iPhone every two years are over, according to an industry analyst. In fact, many people are holding on to their handsets for twice that long. That’s bad news for Apple’s bottom line, as faster upgrades mean more profits. A longer iPhone replacement cycle Back in 2016, a survey […]

(via Cult of Mac - Tech and culture through an Apple lens)

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