Blur is the new black in Apple’s latest iPhone ads

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Apple debuted an ad showing off the Depth Control feature on the new X-class iPhones, a 38-second subliminal sales pitch to get you thinking of an upgrade. The iPhone XR and XS handsets offer the computational equivalent of shallow depth of field, where a blurred background can make portrait subject stand out. But smartphone sales […]

(via Cult of Mac - Tech and culture through an Apple lens)

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#apple advertising
#bokeh
#iphone photography
#blur
#iphone xs
#news
#iphone xr