Influencer Casey Neistat rips Burger King for exploiting him

Photo of Influencer Casey Neistat rips Burger King for exploiting him
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YouTube star Casey Neistat noticed last week that fast food monolith Burger King had liked three of his tweets from December 2010. As you’d expect, that made him curious, and he tweeted out his wonder at Burger King’s social media team.

That, apparently, was exactly what Burger King wanted.

Only later did Neistat realize that he had fallen into an advertising trap, and in a vlog published Tuesday, the YouTuber with more than 10 million subscribers described his feelings at being exploited.

“I don’t like to be taken advantage of,” Neistat said. “I don’t appreciate being manipulated. I especially don’t like to be made a sucker. But that’s exactly what Burger King … did to me.”

Here’s what happened. Last week, Burger King liked tweets from a number of social media influencers that were written in 2010, and that led a number of them to tweet about it.

view The Daily Dot
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