Expedia Group: The World’s Travel Platform. Really?

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Expedia Group markets itself as "The World's Travel Platform." Pictured in November 2013 are Chinese travelers in Malaysia, who have lots of companies not named Expedia to book vacations. Shankar S / flickr



Skift Take: Expedia Group is arguably — OK, clearly — not "The World's Travel Platform." But we understand that marketing machines strive to do their thing.

— Dennis Schaal

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#digital
#booking sites
#tripadvisor
#platforms
#expedia
#booking holdings
#marketing