In a Digitalized World, Consumers Yearn for Authenticity From Brands

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Like it or not, deep fakes are here. Don't believe it? Watch as comedian Jordan Peele uses artificial intelligence to make Barack Obama deliver a phony PSA. As deep fakes scale, consumers will become increasingly skeptical, putting real conversations--and audience trust--at a premium. In this age of fake news, Photoshop and Instagram filters, it's hard...

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