American Eagle Surrendered Creative Control for Its Latest Marketing Effort to Gen Z

Photo of American Eagle Surrendered Creative Control for Its Latest Marketing Effort to Gen Z
Facebook
VKontakte
share_fav

American Eagle is taking the consumer focus group to a whole new level, enlisting a number of Gen Z customers (born between 1995 and 2015) to star in the brand's latest marketing effort. But wait--there's more. The brand turned over full creative control to these Gen Z shoppers, giving them the freedom to style and...

view Adweek
#general