The North Face Launches FUTURELIGHT, Its Advanced Breathable & Waterproof Outerwear Tech
The North Face aims to advance outwear technology with FUTURELIGHT, a new breathable waterproof material revolutionizing the future of technical fabrics.
Using the process of nanospinning, the brand has been allowed to add air permeability into the membrane of a fabric by creating Nano-sized holes. These holes allow air to move through the material and provide more venting efficiently while still maintaining total waterproofness.
“Right now, the expectation from a waterproof product is something loud, crunchy, muggy and unpackable. With FUTURELIGHT we can theoretically use the technology to make anything breathable, waterproof and for the first time, comfortable,” Global General Manager of Mountain Sports at The North Face Scott Mellin states in the press release. “Imagine a waterproof t-shirt, sweater or even denim that you actually want to wear. Today we start with jackets, tents and gloves, but the possibilities could be endless.”
Thanks to the FUTURELIGHT technology, The North Face is also setting a new standard in sustainability. These advances have allowed the brand to responsibly create three-layer garments through use of recycled fabrics and production that cuts chemical consumption, all while being produced in a cleaner, solar-powered factory.
The FUTURELIGHT technology will be implemented across The North Face’s most pinnacle products including the Summit Series, Steep Series and Flight Series collections in Fall 2019.
In other news, C2H4’s FW19 collection includes a futuristic Nike Air Force 1.