Loewe’s Eye/LOEWE/Nature Collection Is Inspired by the Great Outdoors

Photo of Loewe’s Eye/LOEWE/Nature Collection Is Inspired by the Great Outdoors
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Brand: Loewe

Season: SS19

Key Pieces: Loewe’s latest line of menswear and accessories artfully integrates the clean lines of outdoor-wear with psychedelic motifs. The blue crewneck sweater is emblematic of this striking synthesis.

Release Date: January 6 for the London prelaunch and pop-up, January 10 globally.

Buy: Loewe

Editor’s Notes: The soon to drop “Eye/LOEWE/Nature” collection is inspired by a utopian vision of the great outdoors. The capsule includes a crewneck sweater in blue and red colorways, each featuring the Eye insignia developed by MM Paris, set on a psychedelic coastal landscape. The collection also features hiking boots, a backpack and shirts.

Loewe released an arresting film to accompany the collection, ahead of its global release on January 10. The film follows British actor, Josh O’Connor, as he explores the great outdoors in Loewe’s latest wares. Take a look at the video below, posted by Loewe’s creative director (and founder of J.W. Anderson), Jonathan Anderson.

Significantly, for every product sold from the collection €15 ($19 USD) will be donated to fight plastic pollution.

What do you think of Loewe’s outdoorsy new line? Let us know in the comments below.

In other news, A-COLD-WALL* has unveiled its new luxury leather luggage.

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