Netflix Urges ‘Bird Box’ Challenge Participants Not to Hurt Themselves for Memes
While Netflix is enjoying the love audiences have for its Sandra Bullock-in-a-blindfold horror Bird Box, it has become concerned about fans attempting to reenact scenes from the movie for the sake of social media clout.
Taking to Twitter yesterday, the streaming platform kindly requested that nobody ends “up in the hospital due to memes.”
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.
— Netflix US (@netflix) January 2, 2019
The movie follows Bullock and two children, Boy and Girl, as they blindfold themselves and attempt to escape a sinister force that, when looked at, drives people to suicide. The resulting challenge, dubbed the #BirdBoxChallenge, sees participants also donning blindfolds and trying to perform the same tasks as the characters in the film.
It goes without saying that this isn’t the smartest of ideas, which is assumedly why Netflix is a little worried about its audience maiming itself. Of course, Twitter had its own response to the challenge and Netflix’s warning.
What? Why are people….Who even….How can they…..I…. pic.twitter.com/P1HPbaqWWC
— Sarahrose Anderson (@SuperstarSA2) January 3, 2019
Netflix having to send out a warning for people not to get hurt following the orders of memes is as terrifying way to start 2019
— Chad Opitz (@chadopitz) January 2, 2019
Can't we just have nice things any more with these idiots ruining it for the rest of us?
— Dr. Adam Earnheardt (@adamearn) January 2, 2019
Go ahead and do the challenge for Darwin's sake pic.twitter.com/tWY1EQMD5M
— Blog Boyz❁ (@blogboyzHQ) January 2, 2019
I- didn’t know this was a thing—- Im gonna go try it now! Thanks Netflix!! XD
— Mallory K (@Maligator138) January 2, 2019
*puts sleep blinds on and jumps into bed*