Sheck Wes Fronts GUESS & Infinite Archives’ New Collab Campaign

Photo of Sheck Wes Fronts GUESS & Infinite Archives’ New Collab Campaign

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GUESS Jeans U.S.A. has joined forces with Chicago creative director Easy Otabor and his Infinite Archives brand for a fall collaboration focusing on pivotal moments in art, fashion, sports, music, and pop culture. Showcased above is an official campaign for the collaboration, starring rising rapper Sheck Wes.

The capsule — including worker jackets and pants in denim, canvas, and corduroy, as well as striped logo crewneck T-shirts — sees Infinite Archives reinterpreting GUESS Jeans styles dating back to the ’90s, as staple pieces have been reworked to the brand’s specifications.

“I wanted to make something that was timeless, could easily be worn forever and passed to another generation whether older or younger,” says Otabor.

The GUESS Jeans U.S.A. x Infinite Archives collection launches at select retailers globally (see below) on November 30.

Lessons, Australia and Canada
Contraband, Toronto
GR8, Tokyo
Juice, Hong Kong
RSVP Gallery, Chicago and Los Angeles
A Ma Maniere, Atlanta and DC
Cherry, Tokyo
HBX, Hong Kong
LNCC, London
SMETS, Luxembourg
Les Benjamins, Istanbul

In other style-related news, Greg Lauren and luxury Italian label Alanui have released their deconstructed knitwear collection.

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