Cara Delevingne & PUMA Launch the CELL Endura

Photo of Cara Delevingne & PUMA Launch the CELL Endura

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Brand: PUMA

Model: CELL Endura Women’s

Key Features: Breathable mesh upper, suede and PU coated leather overlays, digital stitching, CELL Technology, EVA midsole, rubber outsole, unique eyelet stay.

Release Date: December 6

Price: Approximately $160

Buy: PUMA stores,, and select stores.

Editor’s Notes: PUMA continues the 20th anniversary of the CELL by introducing the CELL Endura Women’s, a retooled iteration of the vis-tech running sneaker from the ’90s.

PUMA’s CELL Technology was introduced in 1998, featuring hexagonal cells designed to provide the optimal shape for stable cushioning to move faster, stronger, and better. This stability was accomplished thanks to blow-molded polyurethane elastomer configured in a pattern of hexagonal cells.

The CELL Endura Women’s, with updated CELL Technology, will debut in white and pale pink on December 6 at PUMA stores worldwide,, and leading sneaker boutiques.

For more from PUMA, be sure to check out the brand’s playful new RS-X Toys.

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