Rear view: the big business of bottoms

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As more and more women go under the knife in pursuit of curves, it’s clear they are paying with their health

The press briefing for October’s Clinical Cosmetic Reconstructive Expo in London was delayed – there had been another death. A cluster of journalists gathered on the mezzanine while below them visitors filtered past signs for She Lase and Zero Gravity Skin and a stand for a company called Eurosilicone that claims to have been “Empowering women for over 30 years”. At the far end of the conference hall, a woman was having her jawline enhanced with fillers in front of a rapt crowd; the Safety in Beauty stand was empty.

Back on the mezzanine, there was a rustle of suits as the British Association of Aesthetic Plastic Surgeons (BAAPS) entered the room. Apologies for the delay, one said solemnly, there has been another death. A second British woman has died this year after a Brazilian Butt Lift (BBL). Which made their announcement that they were henceforth warning surgeons not to perform the procedure particularly urgent. The brief was called “The Bottom Line”.

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