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Following an official bootleg “Marc Jacobes” hoodie, Marc Jacobs has collaborated with Ava Niuri (better known by her Instagram handle @Avanope), once again for a new four-piece collection of graphic hoodies.
For the collab, Ava invited three creatives, @idea.ltd, Avi Gold, and Julie Consuegra to each add their own spin to a classic Marc Jacobs hoodie. Arriving in blue, yellow and heather gray, the redesigned logos appear to include references to margarine brand “I Can’t Believe It’s Not Butter!”, St Viateur’s Bagel Shop in Montreal, lottery scratch cards, and some cartoon characters with the quote “what do you see with your eyes closed?!” also embroidered into the fabric.
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We are in the @avanope / @marcjacobs business! Available now at www.marcjacobs.com #rg @marcjacobs ・・・ "The scratch card ‘Is Yours A Designer Sweatshirt?’ design for Marc Jacobs was born of the current obsession for fashion as merchandise and merchandise as fashion. It plays with the idea of value. A scratch card may only cost a dollar but could be worth $10,000!" — @idea.ltd