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Netflix Orders Up Green Eggs and Ham

Netflix Orders Up Green Eggs and Ham

A Dr. Seuss classic is coming to streaming TV. Netflix has ordered 13 episodes of Green Eggs and Ham, based on the children's book first published in 1960. Executive producer Ellen DeGeneres says the
If You're Not at Least Thinking About Branded Content, You're Missing Out

If You're Not at Least Thinking About Branded Content, You're Missing Out

MIPTV may be the most important annual event in global TV entertainment, attracting about 11,000 buyers and sellers, but we ad guys usually aren't seen in Cannes until a couple of months later, when w
24 Hours in Advertising: Thursday, April 30, 2015

24 Hours in Advertising: Thursday, April 30, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Anna Kendrick's latest Kate Spade spot In a new spot from Kate Spade's #Missadvent
Viacom Looks for an Advertising Upper Hand With Vantage

Viacom Looks for an Advertising Upper Hand With Vantage

After a year in beta, Viacom today launched Viacom Vantage, a data-driven ad product that will allow advertisers to reach custom targets across Viacom Media Networks includingMTV, Comedy Central, VH1,
5 Reasons Mayweather-Pacquiao Has Become One of the Biggest Sports Events of All Time

5 Reasons Mayweather-Pacquiao Has Become One of the Biggest Sports Events of All Time

Unless you've been living under a rock, you've likely seen the media hype surrounding the Floyd Mayweather Jr. vs. Manny Pacquiao welterweight boxing match on Saturday night. If you're a boxing fan,
12 Tweets That Sum Up the Baltimore Orioles' Game Without Spectators

12 Tweets That Sum Up the Baltimore Orioles' Game Without Spectators

It's been a troubling week in Baltimore where riots erupted after the funeral of Freddie Gray, an African-American man who suffered spinal injuries while in police custody and died April 19. Today, th
Refinery29 Expands on Women's Lifestyle Coverage to Include Hard News

Refinery29 Expands on Women's Lifestyle Coverage to Include Hard News

Refinery 29 has made a name for itself as a place for millennial women to learn more about fashion and beauty. Now, the media company is expanding its reach to include all lifestyle content—and that m
Microsoft Names Its New Browser 'Edge,' and the U2 Jokes Are Already Flowing

Microsoft Names Its New Browser 'Edge,' and the U2 Jokes Are Already Flowing

Last month Microsoft confirmed rumors that it would kill its long-standing default browser, Internet Explorer, and replace it with a better product dubbed "Project Spartan." Well, today at its Build C
Hulu Lands Exclusive Streaming Rights to Seinfeld Just in Time for NewFronts

Hulu Lands Exclusive Streaming Rights to Seinfeld Just in Time for NewFronts

For the last six months, Hulu has taken one big swing after another as it tries to close the gap with Netflix and Amazon. At Wednesday's NewFronts presentation, the streaming service revealed the perf
ABC News Catches NBC News in Ratings and Revenue, but Innovation Poses Challenges

ABC News Catches NBC News in Ratings and Revenue, but Innovation Poses Challenges

They call it the "mobile majority"—and it's changing the way Americans access media. According to a report released this morning by the Pew Research Center, 39 of the top 50 digital news websites—and
Pandora Jewelry Wants to Sell You More Than a Charm Bracelet

Pandora Jewelry Wants to Sell You More Than a Charm Bracelet

Grey New York is debuting its first work for jewelry marketer Pandora in a Mother's Day effort that encourages consumers to think beyond the brand's signature charm bracelets. "The Art of You" campai
How America's Test Kitchen Brilliantly Brings Lab-Level Science to Real-World Cooking

How America's Test Kitchen Brilliantly Brings Lab-Level Science to Real-World Cooking

If you're not a food nerd, you can skip this one. But for those of us who are, it's a big slice of amazing. The team from Tested recently toured America's Test Kitchen, creator of what is arguably th
AOL Unveils Massive Slate of New Programming and Partnership With NBCU

AOL Unveils Massive Slate of New Programming and Partnership With NBCU

For those who thought AOL might be shifting away from big content plays and heading into pure ad tech, the media company proved this week it still has plenty in store for digitally savvy audiences. A
Ad of the Day: Prudential Visits Madagascar's Fishermen for This Gorgeous, Moving Film

Ad of the Day: Prudential Visits Madagascar's Fishermen for This Gorgeous, Moving Film

Consistency—supposedly the hobgoblin of small minds—might seem like an unlikely driver for evocative brand storytelling. Yet, Lowe Cape Town and Prudential South Africa have created memorable, moving
Cramer-Krasselt's New Head of New York Knows Both Big and Small Shops

Cramer-Krasselt's New Head of New York Knows Both Big and Small Shops

Cramer-Krasselt CEO Peter Krivkovich believes he has found an office leader with the right mix of scrappiness and big-agency know-how in Nancy Aresu. Aresu, the new general manager of Cramer-Krasselt
24 Hours in Advertising: Wednesday, April 29, 2015

24 Hours in Advertising: Wednesday, April 29, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Nars asks fans to break an orb by tweeting Cosmetic brand Nars created a black ena
How Defy Media Creates a Fun, Youthful Workspace Behind the Scenes

How Defy Media Creates a Fun, Youthful Workspace Behind the Scenes

2015 NewFronts presenter Defy Media knows what the kids want. As one of the largest original content creators for the 13 to 34 demo, with a large chunk of content directed toward kids 13 to 17, the di
Facetime: Game-Changing Awards, TV Premieres and Intimate Gatherings

Facetime: Game-Changing Awards, TV Premieres and Intimate Gatherings

This week, AWNY hosted its annual Changing the Game Awards, new creatives were inducted into AAF’s Hall of Fame and the Tribeca Film Festival was in full swing.
This Week’s Must-Haves: Sony's New ActionCam Takes on GoPro

This Week’s Must-Haves: Sony's New ActionCam Takes on GoPro

This week, the Adweek staff is highlighting must-have items including noise-isolating headphones, a limited-edition fragrance and a shelf that automatically waters your plants. Take a look!
Scandal’s Guillermo Diaz Is Obsessed With Horror Movies, and Lena Dunham

Scandal’s Guillermo Diaz Is Obsessed With Horror Movies, and Lena Dunham

Specs Age 40 Claim to fame Stars as Huck on ABC's Scandal (season finale airs May 7) Base Los Angeles Twitter @guillermodiazyo What's the first information you consume in the morning? I hit In