Nothing was found on your request

Adweek: news on page 6

What Stagwell Group’s Investment Means for the Future of MDC Partners and Its Agencies

What Stagwell Group’s Investment Means for the Future of MDC Partners and Its Agencies

For MDC Partners, change seemed inevitable, even before former CEO Scott Kauffman announced he would be stepping down from that role last September. Recently, the chatter around some kind of deal
Security Incident at Ad-Tech Platform Sizmek Affects Publicis and IPG Mediabrands

Security Incident at Ad-Tech Platform Sizmek Affects Publicis and IPG Mediabrands

Top ad-tech platform Sizmek recently addressed the concerns of media agencies that use its demand-side platform after a flare-up highlighted some of the security measures inherent to the field. The
Tech Platforms’ Policies Come Under the Microscope Following New Zealand Terrorist Attack

Tech Platforms’ Policies Come Under the Microscope Following New Zealand Terrorist Attack

A gunman opened fire in two mosques in New Zealand on Friday, killing 49 people and injuring dozens more. The suspect broadcasted portions of the horrific shooting on social media during the attack.
Snap Inc.’s New Chief Business Officer Plans to Overhaul the Company’s Ads Business

Snap Inc.’s New Chief Business Officer Plans to Overhaul the Company’s Ads Business

When Los Angeles-based Snap Inc. began the search to replace Chief Strategy Officer Imran Khan, who left in November to start his own venture capital firm, the 8-year-old social platform/digital
This Department Store Takes Everything About Pop-Ups and Turns It Into Retail

This Department Store Takes Everything About Pop-Ups and Turns It Into Retail

Dubbing itself "the most interesting store in the world," Showfields, a new take on an old retail model by basically renting space to specific brands, today opened up three more floors in its flagship
Pornhub Got a Rise Out of Facebook’s Record-Setting Outage

Pornhub Got a Rise Out of Facebook’s Record-Setting Outage

Facebook's loss was Pornhub's gain, as the Canadian adult-video-sharing site reported a surge in traffic while the social network and its family of applications dealt with the longest recorded outage
Q&A: CEO Mark Penn Reveals His Plans for MDC Partners’ Culture, Clients and Billion-Dollar Debt

Q&A: CEO Mark Penn Reveals His Plans for MDC Partners’ Culture, Clients and Billion-Dollar Debt

This week, MDC Partners finally ended its long-running search for a new leader when Mark Penn's Stagwell Group confirmed that it would spend $100 million to buy just under 30 percent of the holding
Can Sheraton’s New Logo Help Reinvigorate the Legacy Hotel Brand?

Can Sheraton’s New Logo Help Reinvigorate the Legacy Hotel Brand?

Two years ago, when Marriott International plunked down $13 billion to buy Starwood Hotels and Resorts Worldwide, it came into possession of the posh St. Regis and trendy W brands--and also an awkward
How Facebook Is Ramping Up Its Efforts to Detect and Curtail the Spread of Revenge Porn

How Facebook Is Ramping Up Its Efforts to Detect and Curtail the Spread of Revenge Porn

Facebook is using a new detection technology powered by machine learning and artificial intelligence to more quickly sniff out revenge porn--intimate images that are shared without the consent of the
App-ads.txt Rolls Out to Fight Mobile Ad Fraud, but Will Brands and Publishers Embrace It?

App-ads.txt Rolls Out to Fight Mobile Ad Fraud, but Will Brands and Publishers Embrace It?

Ads.txt is finally ready to hit mobile apps. On Wednesday, the Interactive Advertising Bureau Tech Lab--the consortium behind the initial fraud-busting ads.txt toolkit--announced the final version of
Digital Stats of the Week: Facebook Blackout Edition

Digital Stats of the Week: Facebook Blackout Edition

Another week, another series of trials and tribulations for Mark Zuckerberg and company. As brands and tech companies were congregating in Austin for South by Southwest, Facebook stole everyone's
After Watching This Ad for a New Low-Carb Beer, You May Feel Surprisingly Chill

After Watching This Ad for a New Low-Carb Beer, You May Feel Surprisingly Chill

There is a certain familiarity in beer ads. For years, the montage approach seemed to be a popular formula. Get some attractive people, shoot a bunch of uptempo situations and, voila: a beer ad. In
How Questionable Media and Political Affiliations Can Shape a Brand’s Response in the Face of a Crisis

How Questionable Media and Political Affiliations Can Shape a Brand’s Response in the Face of a Crisis

For the first quarter of 2019, happenings at YouTube and Fox News have had us focused on brand safety. Instances of negative attention to each channel caused brands to question their spend and
MDC Partners Reports 2.5% Annual Revenue Drop But Still Claims Best New Business Quarter in Two Years

MDC Partners Reports 2.5% Annual Revenue Drop But Still Claims Best New Business Quarter in Two Years

One day after confirming a $100 million investment from Mark Penn's Stagwell Group, agency holding company MDC Partners reported net new business gains in today's earnings call despite a challenging
The New Yorker Takes Home Top Honors at 2019 Ellie Awards

The New Yorker Takes Home Top Honors at 2019 Ellie Awards

The New Yorker raked in four Ellie Awards at the annual National Magazine Awards for print and digital media event Thursday night. Hosted by CNN analyst and former editor in chief of The Daily Beast,
TikTok: Here’s How to Change Who Can See the Videos You’ve Liked

TikTok: Here’s How to Change Who Can See the Videos You’ve Liked

By default, TikTok allows users to see the videos that other users have liked. However, did you know that you can stop other users from seeing the videos you've liked? Our guide will show you how this
Diversity Efforts Need to Continue All Year, Not Just Be Confined to One-Month Intervals

Diversity Efforts Need to Continue All Year, Not Just Be Confined to One-Month Intervals

During this year's Black History Month, we had an overwhelming reminder that talent of color should be celebrated more often throughout the year and that initiatives should extend beyond just one
TGI Fridays Sends Its $45 Million U.S. Media Account to UM

TGI Fridays Sends Its $45 Million U.S. Media Account to UM

Casual dining chain TGI Fridays selected IPG Mediabrands' Universal McCann (UM) as its U.S. media agency. "We're thrilled that TGI Fridays, one of America's brands, has chosen UM to lead its media
The Psychology Behind Brand Storytelling and Its Effect on Consumers

The Psychology Behind Brand Storytelling and Its Effect on Consumers

Before there were emojis, infographics, flowcharts and photo collages, people shared ideas through the oral tradition of storytelling. Humans are hardwired to remember stories as every person on this
Why the Legal Drinking Age Compliance Is a Difficult Policy to Adhere to in Digital Marketing

Why the Legal Drinking Age Compliance Is a Difficult Policy to Adhere to in Digital Marketing

Alcohol has always been a sensitive category for advertisers to walk the straight and narrow--and for good reason. Organizations such as the Distilled Spirits Council of the United States (DISCUS)