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Adweek: news on page 5

Automat and Google’s AdLingo Team Up on Conversational Display Ads

Automat and Google’s AdLingo Team Up on Conversational Display Ads

Google's conversational display ad platform, AdLingo, is partnering with chatbot maker Automat to expand its interactive display ad business. Automat, a company based in Montreal that designs bots for
Twitter: Here’s How to Turn on Text Message Notifications

Twitter: Here’s How to Turn on Text Message Notifications

Did you know that Twitter allows you to turn on SMS notifications so that you receive text messages related to activity on your account, such as mentions and likes? Our guide will show you how to turn
BuzzFeed News Team Becomes Latest Media Org With Plans to Unionize

BuzzFeed News Team Becomes Latest Media Org With Plans to Unionize

Weeks after BuzzFeed laid off 15 percent of its workforce, the remaining news staffers based in the U.S. agreed to unionize with the NewsGuild of New York. "We believe in this company, and in our
Pandora’s Approach to Podcasting Is What Sets It Apart in the Industry

Pandora’s Approach to Podcasting Is What Sets It Apart in the Industry

Podcasting has developed into an incredibly big market with lots of potential, but even the largest players are still evolving their approach. While Spotify is dominating the conversation with moves
30 of the Biggest U.S. Ad Spenders Placed Their Creative Accounts in Review in 2018

30 of the Biggest U.S. Ad Spenders Placed Their Creative Accounts in Review in 2018

Claims of the demise of the creative agency review may be greatly exaggerated. A total of 134 major U.S. reviews were launched in 2018--30 of those from the country's top advertising spenders,
Business Insider Will Integrate Taboola Feed to Give Readers a Social-Style Content Experience

Business Insider Will Integrate Taboola Feed to Give Readers a Social-Style Content Experience

Insider Inc., the parent company of Business Insider, today announced a partnership with content-discovery service Taboola that will see the publisher integrate the self-styled alternative to Facebook
Martin Sorrell: Brexit Is a Perfect Metaphor for What’s Happening Between Brands and Agencies

Martin Sorrell: Brexit Is a Perfect Metaphor for What’s Happening Between Brands and Agencies

Sir Martin Sorrell closed out the IAB Annual Leadership Meeting in Phoenix, Ariz., today with a sprawling conversation that touched on his feelings about retirement, the broken agency model, what
Facebook Outlined Its Efforts to Protect Elections in Africa

Facebook Outlined Its Efforts to Protect Elections in Africa

Facebook detailed steps it is taking to safeguard upcoming elections in Africa. The social network is teaming up with local third-party fact-checkers in South Africa, Nigeria, Kenya, Cameroon and
Oscars All Access: Red Carpet Live Will Be Livestreamed Exclusively on Twitter

Oscars All Access: Red Carpet Live Will Be Livestreamed Exclusively on Twitter

Oscars All Access: Red Carpet Live will be livestreamed exclusively on Twitter for the first time, starting at 3:30 p.m. PT/6:30 p.m. ET Sunday, Feb. 24. It had previously been livestreamed via
How Boxed.com Plans to Compete With Both Online and Traditional Retailers

How Boxed.com Plans to Compete With Both Online and Traditional Retailers

How does a startup like Boxed.com compete against juggernauts like Amazon and Costco? The New York-based wholesale retailer has come a long way since Chieh Huang started the company from his garage in
What Trump’s AI Executive Order Means for Businesses

What Trump’s AI Executive Order Means for Businesses

President Donald Trump signed an executive order on Monday calling on government agencies to prioritize artificial intelligence efforts as worries grow that China may be outpacing the United States in
Giphy Wants Brands to Advertise in Private Messages

Giphy Wants Brands to Advertise in Private Messages

Alex Chung thinks online advertising "totally sucks." The CEO of Giphy didn't mince words when bemoaning the current state of digital media in front of an audience of brand marketers during the
Instagram Is Encouraging People to #ShareBlackStories for Black History Month

Instagram Is Encouraging People to #ShareBlackStories for Black History Month

Instagram is celebrating Black History Month with its #ShareBlackStories initiative. The official @instagram account will share Stories from creators including Tawny Chatmon, Paola "Pao Pao" Math? and
A Facebook Bug Is Affecting the Reach of Video Posts From Pages

A Facebook Bug Is Affecting the Reach of Video Posts From Pages

Facebook page administrators have spent Tuesday dealing with a bug that is automatically adding audience targeting to their video posts, greatly diminishing their reach. Several page admins alerted
Nintendo Sends U.S. Media Account to Initiative Following Review

Nintendo Sends U.S. Media Account to Initiative Following Review

Nintendo has selected Interpublic's Initiative as its new U.S. media agency partner, sources with direct knowledge of the matter confirmed. AdAge first reported the news earlier today. The appointment
McCann Goes Through a Round of Layoffs in Detroit Following News of General Motors’ Restructuring

McCann Goes Through a Round of Layoffs in Detroit Following News of General Motors’ Restructuring

IPG's McCann Worldgroup parted with a group of employees in the Detroit area today approximately one week after longtime client General Motors cut several thousand "white collar" jobs. Late last year,
2 New Highs the Cannabis Industry Hit This Week

2 New Highs the Cannabis Industry Hit This Week

One company acquiring another and a retailer opening up a new shop sounds like business as usual. Except this time, both pieces of news are related to the cannabis industry. MassRoots said today that
The Washington Post Names Joy Robins, Formerly of Quartz, as Chief Revenue Officer

The Washington Post Names Joy Robins, Formerly of Quartz, as Chief Revenue Officer

Joy Robins is leaving Quartz as global chief revenue officer to join The Washington Post as its new CRO. She replaces Jed Hartman, who abruptly exited the company in October last year. Robins will
Mark Kelly Launches Senate Race With a Powerful, Personal Video That Highlights a 2020 Trend

Mark Kelly Launches Senate Race With a Powerful, Personal Video That Highlights a 2020 Trend

Political advertising underwent a dramatic evolution in the lead-up to the 2018 midterm elections, with emotionally potent narratives helping launch several newcomers onto the national stage. While
Busting Stereotypes, the Professional Bull Riders Recasts What Makes a Cowboy Today

Busting Stereotypes, the Professional Bull Riders Recasts What Makes a Cowboy Today

You might not look anything like Gene Autry, John Wayne or the Marlboro Man, but you could still be a cowboy. The Professional Bull Riders (PBR), in the first national advertising in the group's