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Adweek: news on page 4

Can a Prefab Home Actually Be Stylish? This Upbeat Ad Hopes to Make the Case

Can a Prefab Home Actually Be Stylish? This Upbeat Ad Hopes to Make the Case

Is homeownership in the U.S. a pipe dream or an attainable goal? For millennials, especially, skyrocketing prices around the country have often put home buying out of reach. The average new home,
The Facebook Marketing Partners Program Added an Offline Conversions Category

The Facebook Marketing Partners Program Added an Offline Conversions Category

The Facebook Marketing Partners program is now accepting applications for partners in its new offline conversions category. The social network's offline conversions tool enables advertisers to
Kabooki Opened a Pop-Up Lego Wear Store in London … With No Lego Wear

Kabooki Opened a Pop-Up Lego Wear Store in London … With No Lego Wear

A pop-up store in the Fitzrovia section of London that was only open for business Wednesday had no merchandise whatsoever--and that was by design. Danish apparel company Kabooki, the company behind
Meet Masse, a Product Recommendation App That’s Free of Paid Promotion

Meet Masse, a Product Recommendation App That’s Free of Paid Promotion

Influencer marketing is big business. And while brands and influencers strive to make these partnerships as authentic as possible, there's a certain genuine quality that any paid promotion just can't
Errol Morris Takes Viewers ‘Behind the Foil’ at Chipotle

Errol Morris Takes Viewers ‘Behind the Foil’ at Chipotle

Chipotle's new campaign taking viewers "Behind The Foil" is all about transparency. Chris Brandt, who took over as CMO for the brand last March, explains that "Behind The Foil" grew out of the
How Criteo Is Trying to Navigate GDPR

How Criteo Is Trying to Navigate GDPR

As a programmatic player that was founded in Europe and one whose business model is so heavily reliant on ad retargeting, Criteo's performance is often deemed as emblematic of the fortunes of the
Twitter Is Checking In at the Scorer’s Table for the 2019 NBA All-Star Game

Twitter Is Checking In at the Scorer’s Table for the 2019 NBA All-Star Game

LeBron James, Giannis Antetokounmpo, Stephen Curry or James Harden? National Basketball Association fans can choose which one of those four players will be featured in a complementary Twitter
What Successful Organizations Do to Create Diverse Workforces and Inclusive Cultures

What Successful Organizations Do to Create Diverse Workforces and Inclusive Cultures

Porter Braswell and Ryan Williams co-founded Jopwell--a diversity hiring platform focused on matching Black, Latinx and Native American students with major companies--after spending a few years buying
How to Prepare a Media Strategy That Can Survive in an AI-Focused World

How to Prepare a Media Strategy That Can Survive in an AI-Focused World

Once an empty buzzword in the marketing world, extensive advancements in machine learning have made artificial intelligence a necessary and pivotal instrument in a marketer's toolbox. Movies will show
Instagram and Twitter Are Dealing With Bugs Affecting Follower Counts, Like Totals

Instagram and Twitter Are Dealing With Bugs Affecting Follower Counts, Like Totals

It's getting buggy out there in the world of social media, as Facebook was joined by Instagram and Twitter on the list of platforms experiencing difficulties. A bug on Facebook Tuesday automatically
Disney’s Intense Frozen 2 Trailer Hints at How It Will Follow Up the No. 1 Animated Film of All Time

Disney’s Intense Frozen 2 Trailer Hints at How It Will Follow Up the No. 1 Animated Film of All Time

Disney sequels have, as a rule, been just plain awful. They are the direct-to-video, questionably canonical cash grabs made by a studio that has traditionally seen its core films as one-off endeavors.
How to Navigate Between YouTube and Facebook Watch as a Video Content Creator

How to Navigate Between YouTube and Facebook Watch as a Video Content Creator

YouTube and Facebook Watch compete head-on. They compete for eyeballs and market share. But they also compete for talent--in the content creators producing videos for each platform. The problem is
This Is How Bethenny Frankel Learned to Trust Her Instincts

This Is How Bethenny Frankel Learned to Trust Her Instincts

From The Apprentice: Martha Stewart to Real Housewives to her Skinnygirl empire, Bethenny Frankel's road to riches has been paved with an intense entrepreneurial drive. But while she's always had the
An ‘Overwhelming’ Underwear Aisle Inspired This Challenger Brand

An ‘Overwhelming’ Underwear Aisle Inspired This Challenger Brand

It describes itself has having "the world's most comfortable undies." But startup undergarment maker MeUndies says the inspiration for the colorful and cozy underwear doesn't come solely from in-house
What to Expect as Amazon Delves Deeper Into Smart Homes and AI

What to Expect as Amazon Delves Deeper Into Smart Homes and AI

Amazon recently announced its plan to develop AI-enhanced homes through Plant Prefab, a company that specializes in high-quality, sustainable prefabricated homes, by integrating Alexa devices into
CBD Sparkling Water Brand Recess Opened a Pop-up Oasis for Creatives

CBD Sparkling Water Brand Recess Opened a Pop-up Oasis for Creatives

When you step inside Recess' new pop-up, located at 680 Broadway in New York, it's like stepping into a laid-back, neon-filled coffee shop. But instead of enjoying a cappuccino, anyone who steps
New Snapchat Research Yields Insights Into Its Moviegoing Users’ Habits

New Snapchat Research Yields Insights Into Its Moviegoing Users’ Habits

There's a lot of decision-making involved in moviegoing beyond picking the film and choosing whether to see it with friends, family or a significant other. From which snacks to buy beforehand to where
Digital Experience Optimization Platform Optimizely Just Integrated With Slack

Digital Experience Optimization Platform Optimizely Just Integrated With Slack

Optimizely users can now share updates and changes via Slack rather than having to login to the digital experience optimization following an integration between the two companies, which was released
Ikea and Ogilvy Want to Help You ‘Become the Morning Person You’re Not’

Ikea and Ogilvy Want to Help You ‘Become the Morning Person You’re Not’

It is rather easy to advise people to get a good night's rest, but you know what's difficult? Actually getting a good night's rest. Between the siren's call of productivity and the unrelenting nature
IPG Reports Surprisingly Strong Performance for 2018 Despite Late-Year Account Losses

IPG Reports Surprisingly Strong Performance for 2018 Despite Late-Year Account Losses

Interpublic Group CEO Michael Roth said he is "very pleased" with the company's "outstanding" performance for both the fourth quarter of 2018 and the year as a whole in this morning's quarterly