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Following Prada’s Blackface Controversy, the Brand Taps Ava DuVernay to Lead New Diversity Council

Following Prada’s Blackface Controversy, the Brand Taps Ava DuVernay to Lead New Diversity Council

Reeling from recent accusations of blackface, Prada has announced that it is starting a diversity and inclusion council that will be headed up by director Ava DuVernay and artist Theaster Gates. The
Amazon’s HQ2 Dumps New York on Valentine’s Day

Amazon’s HQ2 Dumps New York on Valentine’s Day

It's been a rough week for the world's richest man: As Amazon CEO Jeff Bezos' battle with the National Enquirer rages on, his company announced its romance with Long Island City, Queens, is over and
GM Moves Chevrolet’s Regional Media Business From Dentsu to Publicis

GM Moves Chevrolet’s Regional Media Business From Dentsu to Publicis

General Motors recently moved the local portion of its Chevrolet media business from Dentsu's Carat to Publicis-owned Martin Retail Group, a spokesperson confirmed today. Chevy is the company's
Woodstock Is Looking for a New Poster, With Help From the Artist They Snubbed in 1969

Woodstock Is Looking for a New Poster, With Help From the Artist They Snubbed in 1969

Artist David Edward Byrd still remembers the phone call he got about doing a poster for some outdoor concert in upstate New York. It was the summer 1969, and the guy on the phone was Bill Graham, the
How Organic Valley Has Kept Farmers at the Core of Its Business

How Organic Valley Has Kept Farmers at the Core of Its Business

Leslie Kruempel has a unique title to represent a unique brand. As mission executive of Organic Valley, she has grown the company's marketing presence substantially in the years she's been at the
3 Ways Content Creators and Advertisers Can Build More Sustainable Relationships on Social

3 Ways Content Creators and Advertisers Can Build More Sustainable Relationships on Social

It's no secret, the economics of online content has many publishers and creators relying solely on digital advertising as their single source of revenue. But digital advertising is increasingly
Marketers Can Tap Into Mobile Advertising to Create a Successful Event

Marketers Can Tap Into Mobile Advertising to Create a Successful Event

Think about the last few interactions you had: making plans with a friend, setting a meeting, ordering lunch. Whether they be personal or professional, chances are that the majority of your day-to-day
Snapchat: Here’s How to Manage the App’s Notifications

Snapchat: Here’s How to Manage the App’s Notifications

Did you know that Snapchat allows you to manage your notifications settings so that you only receive alerts on things you care about? Our guide will show you how this is done. Note: These screenshots
How 5G and ATSC 3.0 Benefit Broadcasters, Local TV and the Ad-Tech Industry

How 5G and ATSC 3.0 Benefit Broadcasters, Local TV and the Ad-Tech Industry

Ad tech has weathered its fair share of changes and technological shakeups, and there are more on the way thanks to 5G and ATSC 3.0. The industry has been discussing, anticipating and debating these
From Streaming to Late-Night, 6 Things We Learned About TV’s Future at TCA Winter Press Tour

From Streaming to Late-Night, 6 Things We Learned About TV’s Future at TCA Winter Press Tour

After 16 long days and well over 100 panels, the Television Critics Association's winter press tour has finally wrapped. During the past two-and-a-half weeks, more than 50 broadcast, cable and
Nothing Says Love More Than a ‘Beef Bucket’ KFC Cooked Up in France

Nothing Says Love More Than a ‘Beef Bucket’ KFC Cooked Up in France

For Valentine's Day, KFC sparked a lover's quarrel with its chicken-lovin' fan base in France through social posts that announced the addition of a "Beef Bucket" to the restaurant's menu. "We decided
What Agencies Are Doing to Encourage Discussion, Reflection and Celebration During Black History Month

What Agencies Are Doing to Encourage Discussion, Reflection and Celebration During Black History Month

Diversity can sometimes be a buzzword when it comes to corporate culture, but a number of agencies are putting their money where their mouth is and amplifying black voices in celebration of Black
Timeline: Lee Clow’s 50 Years in Advertising

Timeline: Lee Clow’s 50 Years in Advertising

1943 Lee Clow is born in Los Angeles, where he would later attend Santa Monica City College and California State University at Long Beach. 1968 Jay Chiat and Guy Day form creative agency Chiat/Day in
Lee Clow Announces Retirement and Looks Back on a Career That Helped Define Advertising

Lee Clow Announces Retirement and Looks Back on a Career That Helped Define Advertising

Today, one of advertising's leading lights officially hung up his hat. Lee Clow--the legendary creative behind such campaigns as "Think Different," the Energizer bunny and the Taco Bell chihuahua--has
Amazon Prime Video Sees Itself as a ‘Global Network,’ and Says It’s Not Focused on Netflix

Amazon Prime Video Sees Itself as a ‘Global Network,’ and Says It’s Not Focused on Netflix

It's been exactly one year since Jennifer Salke accepted the job as head of Amazon Studios, and she gave reporters a state of the union at the Television Critics Association's winter press tour in
Behind the Scenes: Turning the Westminster Dog Show Into a Social Media Sensation

Behind the Scenes: Turning the Westminster Dog Show Into a Social Media Sensation

Until a few years ago, the Westminster Kennel Club Dog Show, established in 1877, was a one-day event cherished by an older audience of purebred enthusiasts who admired the parade of perfectly bred
Twitter Is Testing a New Way to Preview Other Profiles Without Leaving Its Timeline

Twitter Is Testing a New Way to Preview Other Profiles Without Leaving Its Timeline

Twitter is testing a new way for its iOS users to preview profiles without leaving their timelines. The social network said in a tweet that iOS users can tap on any @ handle contained within a tweet
Google Plans to Invest $13 Billion on Data Centers and Offices Across the U.S. This Year

Google Plans to Invest $13 Billion on Data Centers and Offices Across the U.S. This Year

Google plans to invest $13 billion in data centers and office space this year. Google CEO Sundar Pichai today said the company is expanding its U.S. footprint, with plans to create "tens of thousands"
Can a Prefab Home Actually Be Stylish? This Upbeat Ad Hopes to Make the Case

Can a Prefab Home Actually Be Stylish? This Upbeat Ad Hopes to Make the Case

Is homeownership in the U.S. a pipe dream or an attainable goal? For millennials, especially, skyrocketing prices around the country have often put home buying out of reach. The average new home,
The Facebook Marketing Partners Program Added an Offline Conversions Category

The Facebook Marketing Partners Program Added an Offline Conversions Category

The Facebook Marketing Partners program is now accepting applications for partners in its new offline conversions category. The social network's offline conversions tool enables advertisers to