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Adweek: news on page 2

Twitter Became the Social Platform of Choice for International Women’s Day (Infographic)

Twitter Became the Social Platform of Choice for International Women’s Day (Infographic)

International Women's Day is coming up Friday, March 8, and social marketing firm Unmetric looked at brands' past efforts for the holiday to help give them ideas for the 2019 edition. Unmetric found
Calling All Champions: Adweek and Adcolor Seek Nominees for Champions Award

Calling All Champions: Adweek and Adcolor Seek Nominees for Champions Award

As we announced last fall, Adweek and Adcolor have expanded our long-term partnership by publishing and celebrating the inaugural Champions list, which will honor those in marketing, media and tech
Spotify Is Turning to Placed as an Offline Attribution Measurement Partner

Spotify Is Turning to Placed as an Offline Attribution Measurement Partner

Spotify tapped Placed as a measurement partner for offline attribution in the U.S., helping Spotify measure business outcomes that result from users engaging with its media platform from within cars
Snapchat: Here’s How to Change Your Display Name

Snapchat: Here’s How to Change Your Display Name

Did you know that you can change your display name on Snapchat? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your
Why Marketers Should Care About ‘Once-a-Day’ Moments

Why Marketers Should Care About ‘Once-a-Day’ Moments

We're all already familiar with the once-a-year or once in a while moments that brands activate around, whether its Taco Bell offering Friendsgiving recipes each year or Bed Bath & Beyond
How to Choose the Right Celebrity to Represent Your Brand on a Global Scale

How to Choose the Right Celebrity to Represent Your Brand on a Global Scale

Global recognition is a hallmark of an A-list celebrity. For instance, Lady Gaga has a bigger following outside the U.S. than in it, a fact that doesn't diminish her standing as a household name in
4 Ways to Make Marketing More Meaningful

4 Ways to Make Marketing More Meaningful

Warhol called it "Business Art." A novel concept at the time: The idea that not only could art and business co-exist, but that there would be an inevitable inflection point. Warhol said, "Business art
Karl Lagerfeld, Chanel’s Iconic Creative Director, Was the Brand’s ‘Modern Era Personified’

Karl Lagerfeld, Chanel’s Iconic Creative Director, Was the Brand’s ‘Modern Era Personified’

Thirty-six years is a long time in any job, let alone at the helm of a major fashion house--particularly one that doesn't bear your name. But Karl Lagerfeld wasn't your average designer. Lagerfeld,
Michelob Ultra and the Big Quiet Want to Soothe Your SXSW With a Sunset Meditation

Michelob Ultra and the Big Quiet Want to Soothe Your SXSW With a Sunset Meditation

With so much to do and see, South by Southwest can be a frenzied festival. So Michelob Ultra wants to help attendees who may be experiencing sensory overload. The beer brand is hosting a sunset
Glassdoor: Software Engineer Is the Position of Choice for Generation Z

Glassdoor: Software Engineer Is the Position of Choice for Generation Z

Software engineer thoroughly dominated the list of jobs that members of Generation Z are applying for, according to a new study by job and recruiting site Glassdoor. Glassdoor examined job
Inside the Rise of Second-Party Data

Inside the Rise of Second-Party Data

Not all data is created equal, with marketers and media owners now demanding better quality data instead of the scale game that defined much of the nascent days of the big data era. One significant
Hate Doing Laundry? No Sweat. Tide Just Announced It’ll Do It for You

Hate Doing Laundry? No Sweat. Tide Just Announced It’ll Do It for You

It's probably no surprise that Americans generally don't like doing laundry very much. According to the Houston Chronicle, the average U.S. household slogs 7.4 loads (50 pounds) of laundry to the
Agency Owner Derek Walker Uses Social Media Accounts to Spotlight Talent of Color Each Day of Black History Month

Agency Owner Derek Walker Uses Social Media Accounts to Spotlight Talent of Color Each Day of Black History Month

Derek Walker, founder of Columbia, S.C. agency brown & browner, is hard to miss. Whether it's his Twitter, LinkedIn feed or some of his blog posts, Walker has carved out a significant niche as a
Burberry Apologizes for Sending Hoodie With Strings Resembling a Noose Down the Runway

Burberry Apologizes for Sending Hoodie With Strings Resembling a Noose Down the Runway

Burberry is the latest fashion house under fire for a controversial design the brand sent down the runway: a hoodie with what looked identical to a noose hanging around the neck in place of strings.
Black Panther Dominated Trailer Views on YouTube for 91st Academy Awards Best Picture Nominees

Black Panther Dominated Trailer Views on YouTube for 91st Academy Awards Best Picture Nominees

It's Wakanda forever on YouTube, as the trailer for Black Panther tallied the most views on the Google-owned video site among Best Picture nominees for the 91st Academy Awards, which will be handed
Why Budweiser Saved a Super Bowl Spot Starring Charlize Theron for the Oscars

Why Budweiser Saved a Super Bowl Spot Starring Charlize Theron for the Oscars

Earlier this month, Budweiser was planning to air a 30-second spot starring Charlize Theron and touting its Reserve Copper Lager during the Super Bowl. Instead, the Anheuser-Busch brand held off,
How Challenger Brands Are Bridging the Gap Between Ecommerce and Brick and Mortar

How Challenger Brands Are Bridging the Gap Between Ecommerce and Brick and Mortar

During our Brandweek: Challenger Brands summit Feb. 6-7, the "Bricks and Clicks" session featured panels from Away's vp, brand marketing, Selena Kalvaria, and Harry's vp, marketing, Lorna Sommerville,
The National Hockey League and Snapchat Expanded Their Existing Pact

The National Hockey League and Snapchat Expanded Their Existing Pact

The National Hockey League and Disney Streaming Services expanded their existing multiyear partnership with Snapchat. DSS holds digital rights to the NHL, operating the league's flagship application
Are Sizzle Reels a Complete Waste of Everyone’s Time? The Atlantic and Errol Morris Say Yes

Are Sizzle Reels a Complete Waste of Everyone’s Time? The Atlantic and Errol Morris Say Yes

Let's just be honest with each other: No one likes sizzle reels. No one likes making them. No one likes updating them. Heck, no one even likes watching them. Besides breaking up the monotony of a work
What JPMorgan’s New Cryptocurrency Means for Banking and Blockchain

What JPMorgan’s New Cryptocurrency Means for Banking and Blockchain

When J.P. Morgan announced it had created its own cryptocurrency last week, the bank left the industry speculating about what the move might mean for the blockchain-based payments and for the broader