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Adweek

R3 Report Finds Publicis Groupe as the Top Generator of New Business Revenue Among Agencies in 2018

R3 Report Finds Publicis Groupe as the Top Generator of New Business Revenue Among Agencies in 2018

Even though the number of accounts placed in review in 2018 declined 5.5 percent from the previous year, those that did change hands led to a 7.5 percent hike in global new business revenue for
Brands Dedicated to Specific Values Stand Out Amidst the Government Shutdown

Brands Dedicated to Specific Values Stand Out Amidst the Government Shutdown

The beauty of knowing who you are is knowing when to act. As brands react to the current government shutdown, it's striking to see how genuinely authentic most of them feel. Companies including REI,
UPS Ships a Majority of Its Global Ad Business to IPG Without a Review

UPS Ships a Majority of Its Global Ad Business to IPG Without a Review

UPS, or the United Parcel Service, has sent the majority of its creative and media accounts globally to IPG, without a review. The Martin Agency will now serve as the global logistics company's
Cardi B and Steve Carell Join the Party in Pepsi’s Latest Mysterious Super Bowl Teasers

Cardi B and Steve Carell Join the Party in Pepsi’s Latest Mysterious Super Bowl Teasers

When hip-hop superstar Cardi B isn't offering her own takes on the extended U.S. government shutdown, she's confirming rumors, first reported by TMZ, that she will star in Pepsi's big Super Bowl ad.
Instagram: Here’s How to Share Netflix Content to Stories

Instagram: Here’s How to Share Netflix Content to Stories

Netflix recently added the ability for iPhone users to share links to shows and films on Instagram Stories. This feature will be added to Netflix's Android application in the future. Our guide will
In a Digitalized World, Consumers Yearn for Authenticity From Brands

In a Digitalized World, Consumers Yearn for Authenticity From Brands

Like it or not, deep fakes are here. Don't believe it? Watch as comedian Jordan Peele uses artificial intelligence to make Barack Obama deliver a phony PSA. As deep fakes scale, consumers will become
On the Adweek Podcast: The Lessons of Gillette

On the Adweek Podcast: The Lessons of Gillette

It's not often that an ad triggers a national discussion the way Gillette's recent spot did. The ad, which covers topics like toxic masculinity, bullying, sexual harassment and misogyny, immediately
Condé Nast Will Put All Titles Behind a Paywall

Condé Nast Will Put All Titles Behind a Paywall

By the end of this year, every Cond? Nast title based in the U.S. will have a paywall. But the paywalls, for brands that range from Vogue and GQ to Bon App?tit and LGBTQ site, them, won't be a
Hulu Drops Its Limited Ads Monthly Subscription by $2, But Raises Live TV $5

Hulu Drops Its Limited Ads Monthly Subscription by $2, But Raises Live TV $5

One week after Netflix revealed double-digit increases to each of its subscription plans, Hulu is responding with some price hikes--and one notable price drop--of its own. Starting next month, the
Comcast Shares More About Its New OTT Service, Which Will Have a ‘Light Advertising Load’

Comcast Shares More About Its New OTT Service, Which Will Have a ‘Light Advertising Load’

One week after Comcast officially threw its hat in the OTT ring, company execs shared more details about the upcoming streaming service during this morning's earnings call. The new service "will be
How Opt-In Ads Catch Consumer Attention and Drive Home Brand Intention

How Opt-In Ads Catch Consumer Attention and Drive Home Brand Intention

In an industry plagued by issues of viewability, banner blindness, ad blocking and fraud, brands are up against a tough challenge on how to generate the results they need from their marketing spend.
Strangest Bank Testimonial Ever? The Very Real ‘Crystal Barn’ Talks Chakras and Card Readers

Strangest Bank Testimonial Ever? The Very Real ‘Crystal Barn’ Talks Chakras and Card Readers

Banks love to feature small-business clients in their ads, but these often fall into pretty safe and predictable categories like bakeries, bicycle shops or fashion boutiques. So when British finance
Hulu Names Telaria Programmatic Partner of Record

Hulu Names Telaria Programmatic Partner of Record

Hulu and supply-side ad-tech company Telaria have announced an extension of their partnership with a two-year deal that will see the video streaming service further its programmatic ad placement
YouTube TV Expands Nationally Just in Time for the Super Bowl

YouTube TV Expands Nationally Just in Time for the Super Bowl

With the Big Game right around the corner, YouTube TV is expanding nationally. YouTube TV offers viewers access to more than 60 networks, including ABC, CBS, FOX and NBC, as well as cable networks
LinkedIn Is Debuting Interest Targeting Based on Content Users Share and Engage With

LinkedIn Is Debuting Interest Targeting Based on Content Users Share and Engage With

Targeting by interest will finally be available to advertisers on LinkedIn starting this week, via the professional network's Campaign Manager. LinkedIn Marketing Solutions senior product manager Jae
Olay’s First Super Bowl Ad Is a Literal Nightmare, Starring Former Horror Star Sarah Michelle Gellar

Olay’s First Super Bowl Ad Is a Literal Nightmare, Starring Former Horror Star Sarah Michelle Gellar

Super Bowl spots are often humorous, and they're frequently poignant. Rarely, however, are they scary. Olay is shaking up that precedent with its first-ever Super Bowl ad. Today, the brand released
Brandless Is Expanding Into 2 New Categories—and Increasing Its Signature $3 Price Point

Brandless Is Expanding Into 2 New Categories—and Increasing Its Signature $3 Price Point

Brandless, a direct-to-consumer essentials company, is expanding its category line to pet and baby products. For the first time as well, some products will cost $9--a change from the brand's signature
29Rooms Is Expanding Internationally Under New Partnership With IMG

29Rooms Is Expanding Internationally Under New Partnership With IMG

29Rooms, the Instagram-friendly, advertising-supported traveling installation from Refinery29, is expanding internationally. The digital media publisher secured a multiyear deal with IMG, an Endeavor
Budweiser’s Clydesdales Are Back for a Renewable Energy Message With a Bob Dylan Soundtrack

Budweiser’s Clydesdales Are Back for a Renewable Energy Message With a Bob Dylan Soundtrack

Budweiser will tout its commitment to sustainable energy in its Super Bowl spot. The beer giant has brought back its famous Clydesdales--they only appeared in a bumper spot last year--for the ad,
American Eagle Surrendered Creative Control for Its Latest Marketing Effort to Gen Z

American Eagle Surrendered Creative Control for Its Latest Marketing Effort to Gen Z

American Eagle is taking the consumer focus group to a whole new level, enlisting a number of Gen Z customers (born between 1995 and 2015) to star in the brand's latest marketing effort. But