Cult of Mac: news on page 305

Apple hiring a neuroscientist, possibly for its mystery AR headset

Apple employs a broad range of people, from software developers to retail staff. And soon, at least one neuroscientist. The company is seeking an expert in sensory perception, suggesting the scientist

Why you couldn’t type the F-word on iPhone and other fascinating facts from Apple book

Why couldn’t you type the F-word on the iPhone? Why did Steve Jobs make weird eye movements during demos? What kind of manager was Scott Forstall? These and other questions are answered in a new book

Today in Apple history: Raging success of Windows 95 gets Cupertino worried

September 6, 1995: The newly launched Windows 95 operating system dominates software sales, sending virtually every other company scurrying for cover — Apple included. Microsoft’s $85 PC operating

Apple Pay won’t be launching in India any time soon

Apple is supposedly cooling its plans to bring Apple Pay to India, despite having discussions with leading banks and the National Payments Corporation of India. Eddy Cue previously said that Apple

Apple has cash to splash at the Toronto film festival

Apple may be commissioning its own TV shows, but it’s also picking up finished productions, too. With that goal in mind, Apple is sending some of its top production names to the Toronto International

Lisa Brennan-Jobs’ memoir seems to confirm an old rumor about Steve

Back in 1996, Steve Jobs’ sister, Mona Simpson, wrote a novel about a Silicon Valley tycoon who has a difficult and distant relationship with his oldest daughter. He even denies her paternity

Leaving Apple off the list of most creative companies is unwarranted

A new study tries to determine which companies are the most creative. The method used is open to dispute, especially as Apple is way back at eleventh place while its chief rival Samsung is in second.

Apple Watch Series 4 screen resolution is set to get a big upgrade

The bigger display on the Apple Watch Series 4 will allow wearers to view more data at a glance and thanks to some new leaks, we now know the exact screen resolution it will come with. Check out the

2018 iPhones could cost just the same as the 2017 models

With most of the specifications of the 2018 iPhones already known, the largest remaining question is price. Possibly answering that burning question is a report coming out of Europe that indicates

Why USB-C to Lightning cables will be popular in 2019

Third-party hardware manufacturers have finally been given the green light from Apple to start making USB-C to Lightning cables. The new Made For iPhone (MFi) certification should open the door for a

Possible new name for the 6.5-inch iPhone takes it to the Max

We’ve already head reports that Apple is going to ditch the “Plus” description for its larger iPhones. Now there’s word that the replacement term could be “Max.” If true, this means that the company

iPhone 9 could cost more than you expect [Updated]

The main reason the iPhone 9 is hotly anticipated is because it’s rumored to boast a large display but a relatively low price tag. However, some analysts are predicting that this 6.1-inch model will

Beats become the official headphones of the NBA

NBA players have rocked Beats by Dre before games for years but now the company is about to have an even larger presence in the world of basketball. Beats by Dre revealed today that it has struck a

Apple’s video empire could rival Netflix by 2025

Apple’s video offerings could soon rival the biggest streaming service in the game, according to analysts at Morgan Stanley. Katy Huberty, who has a reputation as one of the best Apple analysts in the

Small Fry offers complicated portrait of Steve Jobs as a father [Review]

Small Fry is the memoir of Lisa Brennan-Jobs, the daughter Steve Jobs didn’t want. Frequently sad and occasionally disturbing, it’s not the airbrushed portrait of Steve that Apple would like to see in

Snap ups fashion factor with new Spectacles

Spectacles by Snap are now a little easier on the eyes thanks to two new styles that add a fashionable flair to the wearable video camera. The new Spectacles couldn’t look more different. Each has

You’ll be surprised by what fans really want from the next iPhone

What do you want from Apple’s next iPhone? A faster processor? A better camera? A truly edge-to-edge screen without the controversial notch? All of these things would make for nice improvements, but

Here’s how hackers can install malware on your Mac through Safari

You might consider Safari to be the safest web browser for macOS, but one security researcher has proven it’s not completely bulletproof. Patrick Wardle has demonstrated how hackers can remotely

Learn how to make Instagram into a marketing powerhouse [Deals]

Instagram is a great way for you and your friends to find expression through images. With a billion monthly users, it’s also one of the most relevant social media platforms, and so a true marketing

The Apple design process of demos, decisions and feedback with Ken Kocienda [Apple Chat podcast]

Curious what it was like to work at Apple during its Golden Age of design? Today, I sit down with Ken Kocienda, author of Creative Selection, to discuss his 15 years at the company during the Steve