eMarketer

Newsroom: UK: Younger Audiences Moving Off Facebook

eMarketer has downgraded estimates for Facebook users under 24 February 12, 2018 (London, UK) — Facebook is losing friends among teens and young adults, according to eMarketer’s report on UK

Newsroom: US: Youth Exodus From Facebook Accelerates

It will lose 2 million users under 25, but not all are migrating to Instagram February 12, 2018 (New York, NY) — According to eMarketer’s latest forecast on social network […]

Newsroom: More Than 75% of Video Viewing is Mobile

YouTube now watched by almost two-thirds of video viewers worldwide London, 7 February 2018: In 2018, 2.38 billion people will watch streaming or downloaded video content via any device, according

Article: Marketing in China: Can Machine Learning Solve the ROI Problem?

William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment.

Article: Why Premium Publishers Are in a Prime Position for 2018

Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers’ increased desire for contextual targeting and native advertising will benefit premium

Article: How Artificial Intelligence Can Transform the Digital Out-of-Home Marketplace

Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.

Newsroom: UK: Mobile Payments Still Looking to Grab a Foothold

Proximity mobile payments are becoming more popular in the UK, but still far from mass adoption London, 11Â January 2018: Proximity mobile payments are becoming more popular in the UK, but […]The post

Newsroom: China: One-Third of Internet Users Use a Ride-Sharing Service

eMarketer expects sector growth to level off amid tighter regulations London, 10Â January 2018: Well over one-third of Internet users in China will use a ride-sharing service in 2018, according to

Article: For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018

Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, discusses how he expects agencies and brands to evolve their use of audience data sets this year.

Newsroom: Smartphones Will Capture Over a Quarter of Media Time in South Korea

London, 4 January 2018: Adults in South Korea will spend well over a quarter of their daily media time on a smartphone this year, according to eMarketer’s latest time spent with […]The post

Article: Mobile Apps, Influencer Marketing Top Fraud Targets for 2018

Michael Tiffany, co-founder and president of ad verification and fraud prevention firm White Ops, discusses the next evolution of fraudulent practices for 2018.

Article: What's Behind the Rapid Progress of Advanced Audience Targets in Linear TV

Joshua Summers, CEO of linear television supply-side platform clypd, discusses the major advanced targeting trends expected to infiltrate traditional TV ad buying within the next year.

Article: Marketers Need Artificial Intelligence to Reach the Segment of One

Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.

Article: Pernod Ricard Anticipates Big Benefits from Display Advertising in 2018

Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.

Newsroom: Wearables Still Far from Mass Adoption in US

Less than 20% of the US population will use one next year New York, NY (December 21, 2017) – Smart speakers will likely beat out wearable devices as the electronic gift […]The post Wearables Still

Article: Five Stats to Understand Christmas in Japan

Christmas is not an official holiday in Japan, nor a widely observed religious holiday, but it is celebrated nonetheless in its own unique way. Here's some data that highlights Christmas in Japan.

Article: Will Blockchain Blow Up Digital Advertising Paradigms?

Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.

Newsroom: UK Smartphone Spending Overtakes Tablet Spending

In 2017, smartphone sales in the UK will be worth almost £18 billion London, 19 December 2017: In 2017 for the first time, UK retail ecommerce purchases made via smartphone will […]The post UK

Newsroom: eMarketer Appoints Ezra Palmer New Head of Media

Longtime Publisher Crystal Gurin to Exit, Staying on as Advisor New York, NY (December 19, 2017) – eMarketer is pleased to announce the appointment of Ezra Palmer to head its […]The post eMarketer

Newsroom: Smartphones Take a Bite Out of the Tablet Market

Usage Among Internet Users to Fall in 2017 for the first time London, 18 December, 2017: Don’t expect to see many tablets appearing on Christmas wish lists this year – […]The post Smartphones Take