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Adweek

SoundCloud Is Now Integrated With Instagram Stories

SoundCloud Is Now Integrated With Instagram Stories

People on Instagram can now incorporate audio tracks from SoundCloud into their Instagram Stories following an integration that was revealed Tuesday. Starting Tuesday, people using the latest versions
On the Adweek Podcast: Challenger Brands

On the Adweek Podcast: Challenger Brands

In this week's issue, we're highlighting up-and-coming brands that are shattering the status quo. Honorees include Allbirds, which Time claimed are "the world's most comfortable shoes," Fenty,
Hulu Subscribers Can Add On Starz Ahead of Outlander Season 4 Premiere

Hulu Subscribers Can Add On Starz Ahead of Outlander Season 4 Premiere

Starz is now available to Hulu subscribers as an additional add-on, ahead of the fourth season premiere of Outlander on Nov. 4. Starz is the fourth add-on for Hulu customers, and is the cheapest over
How Brands Can Traverse These 3 Common Music Partnership Misconceptions

How Brands Can Traverse These 3 Common Music Partnership Misconceptions

Brands will spend $24 billion dollars on North American sponsorships in 2018 and more than two and a half times that globally. Although sports represent the bulk of that spending, music sponsorship
The More, the Merrier: 6 People Can Now Participate in Video Chats via Instagram Direct

The More, the Merrier: 6 People Can Now Participate in Video Chats via Instagram Direct

Instagram rolled out video chat for Instagram Direct in June, enabling up to four people at a time to use the feature. That limit was quietly expanded to six people this week. Video chat for Instagram
Brands Should Take a Stand on Societal Issues But Avoid ‘Goodwashing,’ Study Says

Brands Should Take a Stand on Societal Issues But Avoid ‘Goodwashing,’ Study Says

For brands looking to take a stand on societal issues--as recent studies have shown more consumers want--it will be a balancing act. Brands will need to simultaneously take a stand, while being
Facebook Removed 68 Pages and 43 Accounts in Brazil for Misrepresentation, Spam

Facebook Removed 68 Pages and 43 Accounts in Brazil for Misrepresentation, Spam

Brazilians will choose their next president in a run-off election Oct. 28, and Facebook continues to take steps to ensure that spammers do not profit from sensationalized political content. The social
Here’s How 5G Will Change the Wireless Internet as We Know It

Here’s How 5G Will Change the Wireless Internet as We Know It

Cell phone companies are on the verge of introducing a new generation of wireless technology, and it could have a huge, far-reaching impact on everyday life. But what exactly does that "G" in 5G mean?
Refinery29 Is Laying Off About 40 Employees

Refinery29 Is Laying Off About 40 Employees

Refinery29, the female-focused digital media company, will lay off about 10 percent of its staff, or 40 full-time staffers, most of them from the product, engineering and video teams. "The strength of
Iconic Brand Mascots Are Shaving (and Growing) Mustaches to Support Men’s Health

Iconic Brand Mascots Are Shaving (and Growing) Mustaches to Support Men’s Health

A few of your favorite brand mascots are going to get a little hairy throughout the month of November. Mr. Peanut, Mr. Monopoly and even the Jolly Green Giant will be shaving down (if they currently
YouTube Revealed Costumes, Trailers and Other Things Trending for Halloween

YouTube Revealed Costumes, Trailers and Other Things Trending for Halloween

Just in time for Halloween, YouTube revealed the costume and makeup ideas, movie trailers and music videos that are trending for the holiday on its platform. Globally, the character Optimus Prime from
Condé Nast Reorganizes Ad Team Under Pamela Drucker Mann

Condé Nast Reorganizes Ad Team Under Pamela Drucker Mann

Cond? Nast is reorganizing its ad sales team as the company continues on an ambitious five-year plan under CEO Bob Sauerberg to generate $600 million in new revenue. Under chief revenue and marketing
Planters Is the Newest Brand With a Beer, Which It’s Calling Mr. IPA-Nut

Planters Is the Newest Brand With a Beer, Which It’s Calling Mr. IPA-Nut

If you like beer, and you like peanuts, you've probably always wished you could combine the two. Wait, what, you haven't? Well too bad, because Planters is doing it anyway. Continuing this year's odd
T-Mobile Is Once Again Doubling Its #HR4HR Hurricane Relief Donations During the World Series

T-Mobile Is Once Again Doubling Its #HR4HR Hurricane Relief Donations During the World Series

Just as it did last year, T-Mobile announced that it will double its contributions as part of its Home Runs for Hurricane Recovery (#HR4HR) initiative during Major League Baseball's 2018 World Series.
The Cruel Halloween Trick of ‘Please Take One’ Is No Treat in New Reese’s Ad

The Cruel Halloween Trick of ‘Please Take One’ Is No Treat in New Reese’s Ad

During Halloween, the neighborhood dynamic can be broken down into a few very distinct groups. First, you have the excited children who look forward to testing the boundaries of their curfew with
Creator Kenya Barris Has Stepped Back, but Black-ish Will Continue Featuring Integrations

Creator Kenya Barris Has Stepped Back, but Black-ish Will Continue Featuring Integrations

When Kenya Barris created Black-ish back in 2014, he made Anthony Anderson's lead character, Dre, an advertising executive, because he knew that career would lend itself to organic integrations with
If You’re Willing to Drive 12 Hours, Popeyes Will Reward You With Free Chicken

If You’re Willing to Drive 12 Hours, Popeyes Will Reward You With Free Chicken

Popeyes prides itself on serving up "fast" food that's cooked slowly: the chain's ads often boast that its chicken marinates for 12 hours before it's served. But would you drive for half a day to get
Prepare for These 4 Changes on Facebook Within the Next Year

Prepare for These 4 Changes on Facebook Within the Next Year

After a tumultuous year for Facebook, it's unsurprising that many of the company's advertising changes revolve around the proper handling of user data. Updated regulations, including the General Data
This Ad for Ubisoft’s New Game Is a Heart-Pounding, Fantastic Voyage to Wild Worlds

This Ad for Ubisoft’s New Game Is a Heart-Pounding, Fantastic Voyage to Wild Worlds

Star light, star bright, first star I see tonight, I wish I may, I wish I might ... blast off this rock and kick some intergalactic butt! That dream comes true for an imaginative schoolboy during
This Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores

This Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores

Touching women's hearts and treating them the right way is no passing fancy for a creative agency called Fancy. Katie Keating and Erica Fite formed the shop in 2011, years before sex-related issues