Adweek

Mobile Is Changing How Fans Are Watching Sports. Here’s How Verizon Is Leading the Charge

Live sports has been the bedrock of linear television in the digital era. As everything else in entertainment has been disrupted and disintermediated, broadcast and cable networks have paid dearly to

This Agency Thinks Advertisers Should Put Their Money Where Their Ears Are

Every podcast fanatic's favorite host probably reads an ad for Sleep Number, MVMT Watches or Harry's at least once per episode--and that's because of Ad Results Media, which claims to be the world's

BlackBerry Refuses to Give Up

On Oct. 20, 2011, Secretary of State Hillary Clinton was aboard a C-17 Globemaster military plane bound for Libya. While waiting for takeoff, Clinton--wearing a pair of dark sunglasses--began pecking

Infographic: What Marketers Look for in an Agency

Just like any relationship, marketers and agencies need to cultivate and maintain their union--and not just during the honeymoon phase. New research from Provoke Insights shows that while cost is the

Media Shops Face an Identity Crisis as Clients Move More Work In-house

The next round of big-budget media reviews has begun, and beneath it lies an existential threat to the established agency business model. Last summer's rumored wave is now a real-world tsunami

This Digital Ad Format Guru Lives and Breathes Outside the Box

Sport-bike racer, six-patent holder, biometric lab creator--these are just a few of Walter Geer's self-earned epithets. But his actual title is vp and creative director at Verve Mobile, where he

Agency 180LA Launches an Officewide ‘Workplace Conduct’ Investigation

A spokesperson for the Omnicom-owned agency network 180 confirmed today that the company recently launched an internal investigation into employee behavior at its Los Angeles office. "180 is

What KFC’s Chicken Delivery Fiasco in the U.K. Will Mean for the Brand

KFC found itself in a precarious situation over the weekend when, somehow, its U.K. stores ran out of chicken. Seriously, most of its 900 locations had to temporarily shut down because there was no

Hypergiant Aims to Be Artificial Intelligence Concierge to Fortune 500

Move over, Sam Malone: Flanagan, the AI mixologist is here to serve up cocktails. Artificial intelligence-solutions company Hypergiant helped develop a new AI bartender/mixologist program for TGI

Comedian J.B. Smoove Explains What Goes Into Being the Face of Bic Men’s Razors

When indie creative shop Jomo won the Bic Flex 5 men's razors assignment in August, its leaders knew they had to find a unique voice that would showcase the product's quality and value while setting

A Tribute to Terry Clarke, the Late, Great Boston Advertising and PR Man

At some point during the 1970s, my father, Terry Clarke, walked into the pristine conference room of a conservative manufacturing company in New England. The company had long supplied the federal

Why These Advertising Legends Came Together to Work on a Campaign for American Veterans

With 15 years as a vp at McCann Erickson and subsequent stints as creative director for leading brands like Victoria's Secret, Mike Koulermos can tell you a thing or two about getting a message out

Carl’s Jr. and Matthew McConaughey Skip the Sex Appeal and Go Straight to the Bacon in New Ads

As if it weren't clear that burger chain Carl's Jr. was pivoting away from the over-the-top sexuality that defined the brand for years, the first campaign from its new agency of record reinforces

Video: 4 Ways Mobile Marketers Are Using Interactivity to Engage Customers

With mobile video expected to grow nearly 9 percent over the next year, how can brand marketers take full advantage of reaching customers on the go? Some brands have found making videos that are

Snapchat Users Can Now Add Giphy’s Animated GIF Stickers to Their Snaps

Snap Inc. detailed Snapchat's two newest features. First, the company partnered with Giphy to allow Snapchat users to search Giphy's library for animated GIF stickers they can add to their Snaps.

On the Adweek Podcast: Who Is Shaping the Future of Media Strategy?

Few agencies are facing greater disruption than those focused on media, a field whose entire definition has come into flux in recent years. And while that's bad news for shops that relied on

How to Create an Effective Digital Video Campaign That Actually Converts Customers

Remember when BuzzFeed launched those masterfully produced Tasty videos, to the tune of millions of viewers? They created insatiable social media fodder and continue to dominate Facebook feeds all

Inside Interbrand’s Unique Text-Based Visual Designs for the PyeongChang 2018 Olympics

Branding the Olympics for a global audience is one of the world's most high-profile design projects. For the 2018 Winter Games in PyeongChang, South Korea, the task fell to Interbrand, the global

Open the March Issue of InStyle and Check Your Heart Rate With This Interactive Toyota Ad

Toyota approached InStyle magazine last year about a new way to advertise its 2018 Camry. Six months later, the result is a first-of-its-kind magazine insert that takes readers inside the midsize

Facebook Messenger: Here’s How to Change Your Story’s Privacy Setting

Did you know that you can choose which users are allowed to see your Story posts on Facebook and Facebook Messenger? Our guide will show you how to change your Story's privacy setting within the