Adweek

Goodby Silverstein & Partners Snags Back Agency Alum to Lead Innovation

Goodby Silverstein & Partners has hired back agency alum and star creative Adam Reeves as director of innovation. Reeves had served as a creative director at the Omnicom-owned shop from 2012 to

Dove Finds a Perfect Partner for Its Self-Esteem Message in Cartoon Network’s Steven Universe

Since 2004 Dove has worked diligently to reframe how young people view and accept their bodies via the Dove Self-Esteem Project. It was designed in response to studies that found over half of young

Instagram’s Hippest Grandma Lives Large in a New Campaign for an Investing App

She's not your typical Instagram influencer, but 90-year-old Baddie Winkle might just be the most badass. Now, with her 3.7 million followers and penchant for posing in colorful swimsuits and

OkCupid CMO Says Its ‘DTF’ Campaign Boosted Buzz 50%, But Isn’t Welcome Everywhere

In the crowded category of dating apps, OkCupid has rarely been one of the most high-profile options, but its recent "DTF" campaign seems to be working at changing that. Created by Wieden + Kennedy

Here Are Our 10 Favorite TV-Themed Comic-Con 2018 Activations

Comic-Con 2018 is underway in San Diego, as hundreds of entertainment brands converge on and near the San Diego Convention Center in an effort to woo attendees. The event has become an essential stop

Dark Political Ad Suggests Russians, Neo-Nazis and Billionaires Are the Only People Happy With Trump’s America

Americans may claim to hate political ads (especially negative ones), but repeated surveys show that they work. Just ask Donald Trump and Facebook, which reportedly used the president's 2016 campaign

Apple Agency TBWA\Media Arts Lab Welcomes New Managing Director in Los Angeles

TBWA\Media Arts Lab, TBWA's dedicated Apple agency, has hired Julian Cheevers as managing director for its Los Angeles office. In the role, Cheevers will oversee Los Angeles office operations,

Versace’s New Ad Record May Not Be Real, But These Five Are

With 54 models of various genders and ethnicities lined up next to each other, including well-known stars like the Hadid sisters, Versace is claiming that it is the longest-ever image used in an ad.

LinkedIn: Here’s How to Save a Post as a Draft

LinkedIn now allows users to save an unfinished post as a draft and come back and finish it later on. Our guide will show you how this works. Note: These screenshots were captured in the LinkedIn

How Brands Can Use Research to Hone a Design or Logo

The role of research in the logo design process can be a contentious issue. At its best, research reveals customers' broader relationship with the brand, its strengths and gaps, possibilities and

3 Ways Agencies Can Help Their Creatives Avoid Career Burnout

Marketing is an industry overflowing with supremely talented, creative people. Agencies around the globe buzz every day with energy and ideas that bend the framework of what's possible.

Facebook, Twitter, Google, Microsoft Want to Help People Move Data Between Online Services

The Data Transfer Project, which was formed last year with the mission of creating an open-source, service-to-service data-portability platform, welcomed some heavy hitters Friday, as Facebook,

WhatsApp Is Testing Further Changes to the Ways Users Can Forward Messages

WhatsApp continues to tweak its forwarding features with an eye toward user safety. The Facebook-owned messaging application announced last week that it would begin labeling messages that were

Paid Social: The New Focus Group for Brands?

Most marketers know this: What you say your brand is does not a brand make in your customers' eyes. Your brand is the perception your audience holds of you. It can mean different things to different

The 15 Best Branded Stunts and Activations of 2018 (So Far)

This year's abundance of branded stunts and activations may make it feel like a recent trend, but the tactic has been a marketing staple since the 1800s. One of the first stunts of this kind to enjoy

Chatbooks’ Snarky Parenting Videos Are Viral Gold, But Fans Said Something Was Missing: Dad

Move over, Real Mom. It's time to make room for Real Dad. Until now, the witty videos for Chatbooks, a subscription photo book service, have featured a character dubbed "Real Mom" front and center as

LinkedIn Beefed Up Its Messaging Features

LinkedIn added several new features to its messaging Thursday. Director of product, messenger and groups Chris Szeto provided details on all of the updates in a blog post. Users now have more

Instagram Is Letting People Know When Their Friends Are Available to Chat on Direct

The corporate synergy between Facebook Messenger and Instagram keeps coming, as the latter introduced a feature that has been available on the former for quite some time. Instagram announced in a blog

Despite the Last-Minute Loss of Roseanne Ad Revenue, ABC Sees Upfront Increases

What do you do if you're a TV ad sales chief and you lose your biggest upfront bargaining chip just as negotiations begin? If you're Disney-ABC's Rita Ferro, who had expected to go into upfront talks

Facebook Messenger Users Can Now Import Their Instagram Contacts

Facebook confirmed the official rollout of a feature enabling Messenger users to import their contacts from Instagram. Users with access to the feature will see a Sync Instagram Account option under