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7 Do’s and Don’ts for App Preview Videos If You Want a Shot at Going Viral

7 Do’s and Don’ts for App Preview Videos If You Want a Shot at Going Viral

More companies are relying on apps to succeed, whether the app is the primary source of revenue or whether it’s merely an extension of the business. In any case, social media is one of your greatest
How Minnesota Became the Land of 10,000 Startups

How Minnesota Became the Land of 10,000 Startups

Minnesota is no stranger to big business. It’s home to such names as Target, Best Buy, General Mills, and Ecolab — all of which have made their homes in Minnesota for generations and have become a
5 Ways to Improve Conversion Rates for Your Landing Pages

5 Ways to Improve Conversion Rates for Your Landing Pages

Many own or manage a small to mid-sized business website (SMB). These websites are showcasing your products or services and are only one small component of reaching your intended audience. Improving
Why There’s a Bright Future in a Cyber Security Careers

Why There’s a Bright Future in a Cyber Security Careers

If you’re searching for your next career a great place to look is for a job in cyber security. Why? Because the demand for cyber security experts is going up, up, up. Keeping digital assets secure is
If You Aren’t Using SMS in Your Business, Now’s The Time to Start

If You Aren’t Using SMS in Your Business, Now’s The Time to Start

When it comes to marketing and customer communication, most business owners know about email and social media. But if you aren’t using SMS, you’re missing out on an opportunity to increase your reach.
Killer Marketing Plan For Startup Entrepreneurs

Killer Marketing Plan For Startup Entrepreneurs

Why break the bank for your marketing needs when you can brainstorm your way to a killer marketing plan? The best marketing ideas come simple and cheap but these ideas do not come out of the blue.
The Open Data Initiative’s Benefits Go Far Beyond Improved Customer Intelligence

The Open Data Initiative’s Benefits Go Far Beyond Improved Customer Intelligence

Despite all the ways enterprises can slice customer data, they’ve struggled mightily to put the pieces together into a coherent customer profile. This past September, Microsoft, SAP, and Adobe
Five Best Open-Source Antivirus’ for Carefree Cyber-Threat Protection

Five Best Open-Source Antivirus’ for Carefree Cyber-Threat Protection

You can detect a lot of different types of malicious software by using open source antivirus products. Experienced developers in both fields will tell you this is the most secure way to connect to the
Data Science Careers: From Fragmentation to Necessity

Data Science Careers: From Fragmentation to Necessity

Over the past decade — the concept of being a data scientist has become a “normal” occupation title. It is no longer an unusual way to phrase the job description in data analytics. Now this to the
Your Swag is an Extension of Your Brand, So Don’t Neglect It

Your Swag is an Extension of Your Brand, So Don’t Neglect It

The true origins of the word swag are unknown. Swag means a few different things, but in the corporate world it typically refers to promotional products. You know, that stuff you get handed when you
How Blockchain Brings Innovation in Staffing?

How Blockchain Brings Innovation in Staffing?

Frequently related to the term bitcoin — blockchain can be an unquiet technology. Blockchain is currently creating a grand entry in all of the major market domains. Blockchain technology collects and
File Recovery and Other Innovative Solutions to Save Your Small Business Day

File Recovery and Other Innovative Solutions to Save Your Small Business Day

Murphy’s Law states, “If anything can go wrong, it will.” That seems to be an adage that many small business owners often face. There is never a convenient time for “things to go wrong.” These always
It’s 2018, and We Still Have No Idea If Mobile Healthcare Apps Work

It’s 2018, and We Still Have No Idea If Mobile Healthcare Apps Work

What was the promise of reduced admissions and improved health outcomes in patients? This goal has not been achieved and is not happening how we thought it would. Usage of mobile devices in healthcare
Passport Raises $3m to Build the Modern Shipping Carrier

Passport Raises $3m to Build the Modern Shipping Carrier

Ecommerce brands have seen innovations spring up for all parts of their business to help them compete more effectively with Amazon. Shopify makes it seamless to launch a great storefront. Instagram
Cryptocurrency Fraud Is the Exception, Not the Rule

Cryptocurrency Fraud Is the Exception, Not the Rule

Cryptocurrency and blockchain are revolutionary technologies, but being so far ahead of the curve comes with consequences. With few precedents to learn from and regulatory frameworks still in their
Emerging Technologies are Banding Together to Accelerate Big Data’s Growth

Emerging Technologies are Banding Together to Accelerate Big Data’s Growth

Thanks to the growth of the internet, the rate at which new information is being released is growing exponentially. Accelerating big data between machines. We are in an age when communication is not
Productivity Experts Agree: Your Office Environment Needs to Change

Productivity Experts Agree: Your Office Environment Needs to Change

Completely open workspaces might not be the norm for long if employees and productivity experts have their way. According to research conducted by William Belk, 58 percent of top performers want more
Today’s Social Platforms Are Dangerous. Can Mappen Build a Safer One?

Today’s Social Platforms Are Dangerous. Can Mappen Build a Safer One?

Social media needs a surgeon general’s warning. No, that isn’t hyperbole. We know social media is highly addictive. We know heavy use leads to less less moment-to-moment happiness and less life
The Alleged Talent Gap Isn’t About Skills. It’s About Companies’ Expectations.

The Alleged Talent Gap Isn’t About Skills. It’s About Companies’ Expectations.

Just a few years ago, a young man named Alfredo Molina didn’t want to be an accountant anymore. He had learned a new skill, programming, all on his own — and he was good at it. He was ready to put
The Customer Care Bar Has Never Been Higher, so Brands Must Automate to Keep Up

The Customer Care Bar Has Never Been Higher, so Brands Must Automate to Keep Up

Product and price have been the foundational differentiators in retail for decades. However, in a world plagued with ever-evolving consumer expectations and innovative new competitors, relying on