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BToB Magazine

Bank of America's quiet CEO to star in new campaign

Bank of America's quiet CEO to star in new campaign

Brian Moynihan is a low-key guy. But this weekend, the chief executive officer of Bank of America Corp. will take the rare step of speaking into a microphone to almost 20 million people. Continue
Channing Dungey out at ABC

Channing Dungey out at ABC

Channing Dungey is stepping down as president of entertainment at ABC just two years after she assumed the role.Dungey, who has spent 14 years at the company, will be replaced by Karey Burke, who
Watch the newest ads on TV from Subaru, Target, Google Home and more

Watch the newest ads on TV from Subaru, Target, Google Home and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight
Agency Brief: Tony Hawk and 'Thank u, next'

Agency Brief: Tony Hawk and 'Thank u, next'

I'm fairly certain Ariana Grande doesn't plan her breakups and subsequent breakup anthems around Ad Age's conference schedule, but sometimes life works out that way.The ponytailed crooner was, sadly,
BuzzFeed to businesses: Let us tell you what millennials want

BuzzFeed to businesses: Let us tell you what millennials want

Scotts Miracle-Gro Co., the plant-care giant, had a problem: Millennials weren't gardening enough.So the company turned to one of the most renowned experts on millennial behavior, BuzzFeed Inc. But
CNN wins court order restoring White House reporter's access

CNN wins court order restoring White House reporter's access

President Donald Trump must restore White House access to CNN reporter Jim Acosta for now, a federal judge said.U.S. District Judge Timothy Kelly's ruling is a rebuke to the president as he tries to
YouTube is now showing ad-supported Hollywood movies

YouTube is now showing ad-supported Hollywood movies

Last month, YouTube quietly began showing ad-supported movies for the first time, giving viewers access to Hollywood titles including "The Terminator" and "Legally Blonde" for free.The platform
Viacom gets earnings boost from affiliate fees and Tom Cruise

Viacom gets earnings boost from affiliate fees and Tom Cruise

Viacom reported fourth-quarter revenue and earnings that topped analysts' estimates, as the closely watched fees paid by affiliates rose.The owner of cable networks MTV and Nickelodeon earned 99 cents
Facebook board defends how Zuckerberg, Sandberg handled crisis

Facebook board defends how Zuckerberg, Sandberg handled crisis

Facebook Inc.'s board defended how Chief Executive Officer Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg have handled mounting problems faced by the company, in light of a critical
Watch the newest ads on TV from Oculus Go, YouTube, Google and more

Watch the newest ads on TV from Oculus Go, YouTube, Google and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight
Fox re-ups rights deal with Major League Baseball

Fox re-ups rights deal with Major League Baseball

Fox Sports and Major League Baseball on Thursday announced that they have come to terms on a renewal that will secure the Fox broadcast network as the home of the World Series through 2028.Under terms
NBC makes push to woo direct-to-consumer advertisers

NBC makes push to woo direct-to-consumer advertisers

NBC Universal is making a push to attract more direct-to-consumer brands, which have typically spent a bulk of their marketing dollars on out-of-home or digital, to advertise on the Peacock's
Inside Nike's store of the future

Inside Nike's store of the future

Nike has seen the future of brick-and-mortar shopping, and it revolves around your phone.The company on Thursday opened a new flagship store in New York City, the culmination of years of internal
Facebook shutters ad tech services as it stumbles in quest to topple TV

Facebook shutters ad tech services as it stumbles in quest to topple TV

Facebook's plans to topple TV advertising have come to a halt as it shut down key programs that delivered commercials to TV networks and publishers online.Ads are no longer being served to connected
'Love Has No Labels' Debuts New Short Film

'Love Has No Labels' Debuts New Short Film

"Rising," a powerful new short film, is the latest iteration of the Ad Council's iconic Emmy-winning "Love Has No Labels" campaign. Directed by David Nutter ("Game of Thrones") and written by Lena
As TV's fall C3 ratings crumble, feel free to blame the millennials

As TV's fall C3 ratings crumble, feel free to blame the millennials

The flight of younger viewers from traditional TV has sent currency ratings for the first full month of the 2018-19 broadcast season into a tailspin, as primetime demo deliveries among the Big Four
Shoplifting, Serena Williams and software: Alexis Ohanian at Ad Age Next

Shoplifting, Serena Williams and software: Alexis Ohanian at Ad Age Next

Alexis Ohanian is perhaps best known for co-founding Reddit, which is the third-most popular website in the U.S. and ranks ahead of other popular destinations such as Amazon. He's also known as the
Fox News teams up with CNN to fight Trump over reporter ban

Fox News teams up with CNN to fight Trump over reporter ban

The news organizations siding with CNN plan to file a "friend-of-court" brief urging a judge to order the administration to reinstate Acosta's pass to the White House.As of this writing, the