BToB Magazine

'American Idol' Signs on Macy's and Zyrtec -- Yes, Zyrtec -- as Sponsors

'American Idol' Signs on Macy's and Zyrtec -- Yes, Zyrtec -- as Sponsors

ABC's reboot of "American Idol" is refocusing the show's narrative to highlight the contestants' journey.Gone will be bash sessions for embarrassing auditions; in their place, "Idol" will feature
NRA Brand Break-Ups Suggest This Time Is Different

NRA Brand Break-Ups Suggest This Time Is Different

The National Rifle Association often finds itself on the defensive in the wake of mass shootings. But the NRA is feeling more heat than ever in the wake of last week's massacre at a Florida high
Agency Brief: Embracing Aging, the '80s and Acupuncture

Agency Brief: Embracing Aging, the '80s and Acupuncture

Happy Friday and congratulations again to all of the agencies on any part of Ad Age's 2018 A-List! For those who don't know, today is National Toast Day, and while it's referring to bread, I'm going
The Creativity Top 5: The Best Brand Ideas of the Week

The Creativity Top 5: The Best Brand Ideas of the Week

In this week's roundup of the best creative ideas in marketing, Gucci stages a stylish protest recounting a historic Paris uprising, Adidas taps Pogba, Messi and Suarez to "direct" their own ads, home

Droga5 Lays Off 5 Percent of New York Staff

Droga5 has laid off about 5 percent, which is approximately 40 people, in its New York office.The layoffs were across all major departments at the agency, including several people in HR. Droga5
Olympics Digital-Video Scorecard: P&G's LoveOverBias Campaign Racks Up Online Views

Olympics Digital-Video Scorecard: P&G's LoveOverBias Campaign Racks Up Online Views

Like Super Bowl advertisers, marketers that dig deep to fund TV campaigns during Olympics coverage try to extend their impact online. Measured at least by their online views, whether organic or in the
Watch the Newest Ads on TV From T-Mobile, Honda, United Airlines and More

Watch the Newest Ads on TV From T-Mobile, Honda, United Airlines and More

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven
NRA Corporate Partners Feel the Heat as Boycott Calls Increase

NRA Corporate Partners Feel the Heat as Boycott Calls Increase

A call to boycott the National Rifle Association became the top trend on Twitter as users of the global social platform demanded that a variety of companies sever their ties with the gun enthusiast
Thin Mints Coffee Is Now a Thing at Dunkin' Donuts

Thin Mints Coffee Is Now a Thing at Dunkin' Donuts

There's already Girl Scout cookie-inspired Coffee-Mate, but that takes the effort of buying and pouring it into one's cup. Now there's another way to pretend you're eating a Girl Scout cookie while
Amazon, Roku and Apple Under Pressure On NRA TV

Amazon, Roku and Apple Under Pressure On NRA TV

Social media protestors are asking streaming video platform providers including Amazon, Roku and Apple TV to stop carrying the National Rifle Association's digital TV network. But those providers may
In Selling Out the Oscars, ABC Generates a Record Haul

In Selling Out the Oscars, ABC Generates a Record Haul

Marketers who may have been hoping to get a zero-hour deal on an ad unit in the Oscars are out of luck, as ABC on Thursday announced it has sold out the last of its available inventory in the March 4
Maybelline Asks Followers Whether It Should Quit Snapchat

Maybelline Asks Followers Whether It Should Quit Snapchat

It's not Snapchat's week. First Kylie Jenner said she doesn't open the app any more, and then a big consumer brand polled its followers to find out whether Snapchat is actually worth its while.On
Mozilla, Vimeo, States Sue FCC in Bid to Save Net Neutrality

Mozilla, Vimeo, States Sue FCC in Bid to Save Net Neutrality

Twenty-two states and the District of Columbia have joined the legal battle started by Mozilla and Vimeo to reverse the Federal Communications Commission repeal of net neutrality.The Obama-era
Easy Does It: Easy Spirit Modernizes Beyond Big Hair and Shoulder Pads

Easy Does It: Easy Spirit Modernizes Beyond Big Hair and Shoulder Pads

Easy Spirit, the shoe brand known for its '80s-era messaging like "Looks like a pump, feels like a sneaker," is back with new marketing for the modern era. There's no more big hair and shoulder pads,
Esports Fund Raises $38 Million From Evolution Media, St. Louis Cardinals, Kevin Durant

Esports Fund Raises $38 Million From Evolution Media, St. Louis Cardinals, Kevin Durant

Vision Esports, an investment fund focused exclusively on professional video gaming, has finished a $38 million funding round led by Evolution Media, the firm founded by Creative Artists Agency and
P&G Will Cut Another $400 Million in Agency, Production Costs

P&G Will Cut Another $400 Million in Agency, Production Costs

If you thought Procter & Gamble Co. had cut all it could from agency and production fees, think again.Chairman-CEO David Taylor said in an investor presentation that the company plans to reduce
Snapchat Royalty Kylie Jenner Helped Erase $1.3 Billion in One Tweet

Snapchat Royalty Kylie Jenner Helped Erase $1.3 Billion in One Tweet

Snap Inc.'s flagship platform has lost some luster, at least according to one social-media influencer in the Kardashian-Jenner clan.The Snapchat parent's shares sank as much as 7.2 percent Thursday,
Watch the Newest Ads on TV From Cadillac, Coca-Cola, Kohl's and More

Watch the Newest Ads on TV From Cadillac, Coca-Cola, Kohl's and More

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven
Taco Bell Unseats Burger King as No. 4 U.S. Restaurant Chain

Taco Bell Unseats Burger King as No. 4 U.S. Restaurant Chain

Lovers of chalupas and crunch wraps have spoken: Taco Bell is now bigger than Burger King.The Mexican-themed chain eclipsed its burger rival in U.S. sales last year, becoming the fourth-largest
Ford Changes CMOs in Management Shuffle After Executive Ouster

Ford Changes CMOs in Management Shuffle After Executive Ouster

Ford Motor Co. on Thursday tapped Kumar Galhotra, a company veteran who steered the Lincoln luxury brand back to respectability, to replace Raj Nair, who was ousted Wednesday after an internal