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BToB Magazine

'Crazy Rich Asians' has pretty much already recouped its TV budget

'Crazy Rich Asians' has pretty much already recouped its TV budget

"Crazy Rich Asians" is on track to rake in nearly $30 million in its first five days in theaters, or nearly triple the investment Warner Bros. has made to promote the movie on stateside TV.Since
New ESPN chief sees 'better schedule' for 'Monday Night Football'

New ESPN chief sees 'better schedule' for 'Monday Night Football'

ESPN's "Monday Night Football" will boast a better selection of games and new anchors this season, President Jimmy Pitaro said, giving the Walt Disney Co. sports network a chance to boost ratings
Amazon is ready to take on Apple and Spotify in streaming music

Amazon is ready to take on Apple and Spotify in streaming music

Amazon is turning up the volume in the music business.The world's largest online retailer will mount the first national TV campaign for its music-streaming service, featuring ads with songs from
Walmart eyes virtual reality shopping system

Walmart eyes virtual reality shopping system

Trekking through a crowded, cavernous Walmart supercenter isn't much fun. But what if you could do it from the comfort of your own home through virtual reality?The world's biggest retailer wants to
Google is poised to open its first permanent retail store

Google is poised to open its first permanent retail store

Google is poised to finally erect its first permanent retail store. The tech giant is close to finalizing a lease on a 14,000 square-foot property in Chicago's trendy Fulton Market district, according
Agency Brief: Soul, sisters and selfies

Agency Brief: Soul, sisters and selfies

Let's get this out of the way: I'm not Meg Graham. Your usual writer is off today -- like most of the rest of the world -- enjoying her Friday holiday in Chicago. So you get the second string today
What brands get out of experience stores

What brands get out of experience stores

This week in New York, Lexus opened a gleaming, expensive new building that is a bit ironic."Intersect," a 16,500-square-foot boutique in Manhattan's Meatpacking District, is meant to allow people to
Watch the newest ads on TV from Reese's, Toyota, Verizon and more

Watch the newest ads on TV from Reese's, Toyota, Verizon and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight
How newspapers around the world are remembering Aretha Franklin

How newspapers around the world are remembering Aretha Franklin

Aretha Franklin, who died on Thursday, "was the loftiest name in the rich history of Detroit music and one of the transcendent cultural figures of the 20th Century," Brian McCollum writes in the
If I knew then what I knew now ... I wouldn't have worked so many weekends

If I knew then what I knew now ... I wouldn't have worked so many weekends

If I knew then .. is a weekly series of essays by small agency founders and executives about what they learned starting out their businesses.As I look back over my (almost) 40-year career in the
The New Yorker pays tribute to Aretha Franklin

The New Yorker pays tribute to Aretha Franklin

The cover of the August 27 New Yorker, on sale Monday, pays tribute to Aretha Franklin. In a note about the issue, Franoise Mouly writes that a few hours after the soul legend passed away Thursday
Tearful Elon Musk tells NYT nobody reviewed his bombshell Tesla funding tweet

Tearful Elon Musk tells NYT nobody reviewed his bombshell Tesla funding tweet

Elon Musk said no one saw or reviewed his tweet about the plan to take Tesla private before he posted it, The New York Times reports, citing an interview in which the billionaire frequently teared up
Kanye West's favorite pornographer is a master of SFW marketing

Kanye West's favorite pornographer is a master of SFW marketing

During an appearance last week on "Jimmy Kimmel Live!", Kanye West was asked if his attitudes toward women have changed since becoming the father of two daughters. With a smirk, he admitted to Kimmel
MoviePass just made it harder, again, to see movies

MoviePass just made it harder, again, to see movies

MoviePass has changed its terms yet again, making it even tougher for subscribers to see films.On Thursday, the company said in an email that the number of films would be narrowed to six, though a
Facebook clears Crimson Hexagon of abusing user data

Facebook clears Crimson Hexagon of abusing user data

Facebook has given a clean bill of health to Crimson Hexagon, the data analytics firm that set off alarm bells over a Russian client with ties to the Kremlin.The social network last month put its work
Watch the newest ads on TV from TGI Fridays, Kohl's, Reelz and more

Watch the newest ads on TV from TGI Fridays, Kohl's, Reelz and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight
Walmart bounces back with best sales in more than a decade

Walmart bounces back with best sales in more than a decade

Walmart bounced back from a lackluster start to the year with the strongest sales gain in more than a decade fueled by its grocery business, brightening the outlook for the overall retail sector. The
LVMH chooses Dentsu Aegis Network for its North American media business

LVMH chooses Dentsu Aegis Network for its North American media business

Fresh off its well-heeled second-quarter sales results, LVMH Mot Hennessy Louis Vuitton has a new media agency. The luxury goods conglomerate has chosen Dentsu Aegis Network to handle its media buying
Respect: Remembering Aretha Franklin's legacy in culture and advertising

Respect: Remembering Aretha Franklin's legacy in culture and advertising

Singer, songwriter and musical legend Aretha Franklin died Thursday at the age of 76, leaving behind a legacy not just in music, but in pop culture and advertising.Her songs like "Natural Woman" and
Respect: Remembering Aretha Franklin's ad legacy

Respect: Remembering Aretha Franklin's ad legacy

Singer, songwriter and musical legend Aretha Franklin died Thursday at the age of 76, leaving behind a legacy not just in music, but in pop culture and advertising.Her songs like "Natural Woman" and