Marketing Profs

How to Measure Touchpoint Effectiveness: Six Steps to Better Customer Experiences

Each touchpoint of interaction with your customers creates an opportunity for insight, improvement, and engagement. Here's a six-step process for measuring touchpoint effectiveness and identifying the

The Best Days and Times to Post on Social Media [Infographic]

The latest data from Unmetric shows the best times to post on Instagram, Twitter, and Facebook. Pay close attention: Each platform has its own peak days and hours. Read the full article at

Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.

The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll up our sleeves, and get to work. Read the

How B2B Marketing and Sales Teams Are (and Aren't) Using Data

Only about half of B2B marketing decisions are made using data, according to recent research from Dun & Bradstreet and Forrester Research. Read the full article at MarketingProfs

How to Tap Into Hidden Marketing Spend to Fuel Growth: Optimizing CPE

Marketers managing consumer promotions and engagement (CPE) efforts often can't easily measure ROI and determine what's working. Here are five tips to make CPE for consumer goods brands more efficient

Next-Gen Audiences: Unleashing AI to Predict What Your Customers Will Do Next

Despite advances in data-based technologies, marketers struggle to send the right message to the right person at the right time. Here are questions you can answer to better understand customers and

Local Search: How It's Evolved and How You Can Improve Your Rankings [Infographic]

Maintaining high rankings in local search results can be very profitable for a business, but staying up-to-date on local search best-practices is not always easy. This infographic explains how you can

The Most In-Demand Marketing Areas of Expertise by Employers

Most marketing leaders expect to grow their teams this year, with digital talent being the most in demand, according to recent research from McKinley Marketing Partners. Read the full article at

Email Personalization: The What, Why, and How of Hyper-Personalized Email [Infographic]

Email personalization has evolved from [first name] in an email to an entire series of emails customized for preferences and behaviors. Check out the future of hyper-personalized email and see steps

Three Tips From Basecamp for Launching and Running a Successful Podcast

The co-producers and co-hosts of Basecamp's Rework podcast offer some practical advice from the podcasting trenches. Keep these three tips in mind when starting and producing your own podcast. Read

Five Ways to Use Social for SEO and Vice Versa

Social media and SEO are often viewed as mutually exclusive marketing practices. But that's not so. Here are five ways that SEO marketers and social media managers can work together. Read the full

Are Brands Using Email and Marketing Automation Effectively?

Most marketers say their email automation and marketing automation skills are still works in progress and that they are not using many features effectively, according to research from GetResponse and

Increase Website Traffic Without Improving Search Rank: A Guide to CTR-Testing for Title Tags and Meta Descriptions

Using conversion rate optimization techniques in clickthrough-rate testing of title tags and meta descriptions can increase Web traffic (without dealing with search rank). Read the full article at

Six Important Points About the State of B2B Content Marketing [Infographic]

Now that B2B brands are catching up to their B2C counterparts in digital content marketing efforts, what's working? What's not working? And how is it all being created, distributed, and measured? Read

How to Build a Master Content Calendar That Covers All Your Bases

When you need to arrange complex information and track minute details, calendars are awfully helpful. Especially in content marketing. Read the full article at MarketingProfs

How B2B and B2C Firms Approach Personalization Differently

B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International. Read the full article at

Best-Practices and Tips for Integrating Direct Mail Into Email Marketing Campaigns

There is wisdom in integrating direct mail into email marketing campaigns. Here are tips and best-of-breed guidelines for effectively doing so. Read the full article at MarketingProfs

Mobile App Development Trends in 2018 and Beyond [Infographic]

As businesses and marketers anticipate the rise of AI, virtual and augmented reality, and the Internet of Things, mobile will be in the thick of it all for the foreseeable future. Check out this

How Frequently Businesses Publish Content

Just over half of digital marketers say their company publishes online content daily, according to recent research from The Manifest. However, the frequency of publishing tends to vary significantly

A Marketer's Checklist: Are You Ready for GDPR Compliance? [Infographic]

The General Data Protection Regulation is about to go into effect, but many marketers are still unprepared for it. Here's a checklist for digital marketers to make sure they comply with the pending