Marketing Profs

Worried About Your Millennial Strategy? Top 3 Myths and Truths

Do Millennials really have unique qualities, and do they really present unique challenges to marketers... or are we simply dealing with recurring clichés? Let's dispel three of the most commonly

Keyword Selection: The Key to Earning High Search Ranking [Infographic]

If you want to drive high-value prospects to your site, you've got to use the right keywords. Here are some valuable tips and tools to help you improve your website's rankings. Read the full article

AI-Powered Marketing Is Here: What You Need to Know

Artificial intelligence offers customers better experiences and makes marketers' lives easier—and it's not has hard to implement as you might think. Here are some considerations for using AI in your

B2B Demand Generation: Marketers' Favorite Tactics

B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen

#SocialSkim: Facebook 'Dislike' Button; Twitter Makes a Profit: 10 Stories This Week

Facebook tests a "dislike" button (sort of); Twitter makes money (finally); why your Facebook Page may see less organic reach; are the youth are leaving Facebook?; Snapchat finally offers detailed

How to Stay Motivated When You're Working From Home [Infographic]

Working from home can help you be productive, but there can be so many distractions. Here are eight tips to help you stay motivated and on track. Read the full article at MarketingProfs

Top 3 SMS Marketing Considerations

With a mobile device in nearly every consumers' pocket, many marketers have found success with SMS campaigns. As you explore this channel, keep these three key tips in mind. Read the full article at

How Consumers Feel About Haggling

There are big differences in how people from different nations feel about haggling over prices, according to recent research from Picodi. Read the full article at MarketingProfs

Six Essential Email Marketing Tips [Infographic]

Get out of your email marketing rut by making sure that you've implemented these six tips to help you hit your email goals in 2018. Read the full article at MarketingProfs

Google Site Search Is Going Away: Three Questions to Ask Before You Replace It

As Google shutters its Site Search, these three key questions will help you avoid a scramble to find a replacement. They'll also help you determine which technology will work best for both you and

Local Reviews: Which Platforms Do Consumers Post on Most?

Since 2015, Google has outpaced Facebook, Yelp, Foursquare, and TripAdvisor in local business reviews, according to recent research from BrightLocal. Read the full article at MarketingProfs

Top 10 Typography Trends of 2018 [Infographic]

Typography can be a fun and functional way to showcase your brand. Check out this graphic for 10 inspiring font and typeface ideas and trends you can explore this year. Read the full article at

How to Use Gamification and Technology for a Better Experiential Marketing Campaign

Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential

The Retail Email Marketing Tactics Consumers Appreciate Most

Consumers say the inclusion of relevant product recommendations is the email approach they appreciate most from retailers, according to recent research from Liveclicker and The Relevancy Group. Read

Programmatic Advertising: Benefits, Trends, and Solutions [Infographic]

Unsure if programmatic advertising is right for you brand? Now may be the time to get started if you want to stay ahead of the competition. Check out this infographic for more details. Read the full

Lifecycle Marketing for Subscription-Based Services: Four Subscriber Personas

Up to 80% of customers in subscription-based services cancel their subscription in the first three months. Across the customer journey, here are the four personas you should be aware of and the

Account-Based Marketing Trends: Top Channels, Priorities, and Challenges

Marketers say personalized content is the most effective digital channel they use for engaging account-based marketing (ABM) accounts, according to recent research from Ascend2. Read the full article

The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]

If your marketing and sales teams still aren't quite aligned, you're not alone—but you could be behind the competition. Check out these top three challenges to alignment and see how your organization

Five Ways to Keep Your Website Relevant in 2018

For your website, 2018 will be the year of legal compliance and user respect, and savvy brands can't afford to be left behind. Implementing these five techniques will get your site ready for this

IT Buyer Behavior: Top Research Channels and Loyalty Drivers

IT buyers tend to research products/services across a wide range of online channels, prefer to be contacted by vendors via email, and favor firms with excellent customer support, according to recent