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Social Media Today

How to be a Modern Marketer in the Age of Data And Analytics

In a new episode of The Social Business Engine podcast, Bernie Borges is joined by Victor Belfor, SVP of Channel Sales and Business Development at Conversica.

Expert Insights into How to Get Started with Instagram Marketing

Instagram offers organizations a great opportunity to tell visual stories and reach people on what feels like a less-crowded platform - here are some expert insights to help boost your Instagram

Facebook's Testing Video Polls Within Ads

Facebook's running a new test which would enable advertisers to add video polls to their Facebook ads.

YouTube Opens Up Premieres to Everyone, Announces New Investment into How-To Videos

YouTube is opening up its communal viewing 'Premieres' option to all users, while also seeking to boost the platform's utility value.

Instagram Expands Group Video Chat Option to Six Participants at a Time

Instagram is expanding the capacity of its group video chat option, enabling more people to participate at once.

Facebook's Testing New Ads Which Showcase Products from Multiple Brands in One Unit

Facebook's testing out new ad units which would include multiple advertisers within a single promotion.

Snapchat Adds More New Lens Options, Expanding Creative Potential

Snapchat continues to build on its creative tools, this time with a range of updated Lens options.

7 Steps to Get Started with Omni-Channel Marketing [Infographic]

Omni-channel marketing means that each element of your business is working together to achieve the same goal, providing an improved experience for the customer.

Why You Should Create a Calendar to Manage Your Social Media Posts [Infographic]

A social media calendar provides a range of benefits, and will help keep your strategy on track. Check out this infographic.

The Inspiring Inbox: Email Best Practices that Encourage Opens and Clicks [Infographic]

Looking to maximize your email marketing performance? Check out this infographic.

9 Productivity Tips for Social Media Managers

These digital marketing tools and tips will help you maximize your limited time and capacity.

8 Holiday Social Media Marketing Campaigns to Try This Season

It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts.

Facebook Launches New Dashboard to Better Track Facebook Ad Performance

Facebook has launched a new Facebook Attribution dashboard which will help advertisers better track the performance of their Facebook ad and organic content.

Research Suggests that Facebook's Efforts to Halt the Spread of Fake News are Working

Three new reports show that Facebook's efforts to stamp out fake news are working - though given recent announcements, some may not be convinced.

Twitter's Trying Out Annotations and TV Show-Specific Collections to Provide Additional Context

Twitter's trying out two new options to add more context to trending conversations on the platform.

YouTube Partners with Eventbrite to Add Ticket Links to Music Videos

YouTube has added a new integration with Eventbrite which enables users to purchase tickets for upcoming live shows direct from a video link.

Facebook Provides New Ad Targeting Options for App Marketers

Facebook's rolling out some new targeting and data options for app install ads to help maximize reach and performance.

Facebook Rolls Out New Updates for Branded Content Tags to Improve Transparency

Facebook is rolling out some new updates to its Branded Content tags in order to improve transparency on brand/creator collaborations.

Facebook Implements New Restrictions on 'Low Quality' Ads

Facebook is rolling out some new restrictions to penalize businesses that publish low quality ads.

How Speed Affects Your Website [Infographic]

How important is your web page load time? Check out this collection of stats and insights into expectations for website speed.