Social Media Today

Facebook Marketing Tips from the Ball Family and 'Big Baller Brand'

LaVar Ball's 'Big Baller Brand' has seen big success with Facebook ads - here's what you can learn from their process.

Key Notes on How We Turned Around a Failing Facebook Ad Campaign

Here's an outline of how one brand was able to completely turn around a failing Facebook ad campaign, including detailed notes on the implemented strategy.

266 Business Hashtags to Expand Your Reach on Instagram [Infographic]

Hashtags can significantly boost your performance on Instagram - so long as you use the right ones. Here's a listing of some of the most popular Instagram hashtags to consider.

Court Rules that Tweet Embeds Could Infringe Copyright, as Twitter Seeks to Simplify its Offerings

A judge has ruled that embedding a tweet could infringe copyright, just as Twitter re-focuses on simplifying their platform.

Content Marketing for SEO [Infographic]

How important is content for SEO purposes? Take a look at this infographic.

How to Use Google Analytics to Improve Your Website & Marketing Strategy [Infographic]

Google Analytics is a key tool for all digital marketers - this infographic lays out all you need to know to use it to advantage.

How Your Business Can Embrace a Real-Time Social Media Marketing Approach (and Why it Should)

Now more than ever before, your business should be embracing a 'war room' mentality to your social media approach.

How to Drive Donations for Your Nonprofit Using Facebook Live

When the power of fundraising on Facebook is paired with the most engaging and popular type of content on the site – Facebook Live – the possibilities are endless.

5 Proven Ways Remarketing Can Improve Your Digital Marketing Efforts

Remarketing is one of the most effective digital ad options, and can help drive significant results for your business.

What Can You Do to Best Manage the Coming Declines in Facebook Referral Traffic?

Facebook's algorithm's shifting in order to focus on on-platform interactions - so how can you best manage the coming referral traffic declines?

Twitter Releases Major Events Calendar for March to Assist with Strategic Planning

Twitter has released its latest major events calendar, which lists all the key tweet-worthy dates of note in March 2018.

The Influencer Marketing Revolution [Infographic]

Influencer marketing is on the rise - and for good reason. This infographic provides an overview of the process, and benefits, of working with influencers.

A Beginners Guide to Twitter: 10 Tips for Success [Infographic]

Looking to get more out of Twitter? Check out these essential tips.

A 10-Step Checklist for Social Media Strategy Success

Looking to make the most of social but not sure where to start? Here's a list of essential social media marketing tips.

Social Media Trends in 2018 [Infographic]

What are the key trends to watch in social in 2018? This infographic provides an overview of some of the key evolutions to watch.

How Long Does SEO Take? 8 Reasons Why You Should Commit Long-Term [Infographic]

How long should you expect it to take before your SEO efforts start showing results? There's a range of considerations to take into account, as outlined in this infographic.

Snapchat Adds New Audience Insights for Platform Influencers

Snapchat's adding new audience insights data to help platform influencers make better use of the app.

Pinterest Has Added a Range of New Custom Presentation Options for Pin Content

Pinterest has added some new ways to customize your Pin presentation, and to find relevant Pins more easily.

Facebook Launches Messenger Kids on Android Amid Rising Controversy Around the App

Facebook's rolling out Messenger Kids to Android devices, while questions have been raised about the experts Facebook consulted in the app's development process.

How to Use Instagram to Market your Business in 2018

Learn how small and medium-sized businesses can use Instagram in 2018.