Social Media Today

Instagram Tests New Tools to Help Users Track Time and Usage In-App

Instagram is testing out two new tools that will highlight how users are spending their time in the app.

Letting Go of Perfect

Drive the latest car, go to the best restaurants, boost sales month on month. It sounds perfect, right? But is it really perfection? Do these things guarantee happiness and fulfillment? Probably not

How to Create a Viral Infographic [Infographic]

Infographics are hugely popular, and can help boost brand awareness. Here are some tips on how to make the resonant, stand out infographics.

9 Inbound Marketing Channels & Techniques That Will Grow Your Business [Infographic]

Looking to get a better understanding of inbound marketing tactics? Check out this new infographic.

Do Social Platform Founders Limit the Evolution of their Companies?

While having the founders of a social network remaining in charge can have its benefits, it may also impede platform evolution.

Evolving WhatsApp Could Present New Opportunities for Brands

WhatsApp is evolving fast, and could present a range of new opportunities for businesses.

Hot Social Media Campaigns That Are Perfect For Generation Z

Appealing to Generation Z requires a different approach, tapping into their interests and passions to maximize engagement. Here are some examples of how brands have done just that.

World Cup 2018: Social Media Stats and Insights

With the 2018 World Cup just a few weeks away, here's a listing of key stats and notes on the popularity of the event.

7 Ways to Build Trust With Your Website Visitors [Infographic]

Trust is key in facilitating conversions - its worth ensuring your website visitors feel comfortable with your site.

Your Social Media Clean-Up Checklist [Infographic]

When was the last time you gave your social media profiles a refresh? Use this checklist to update your digital properties.

5 Ways to Leverage Micro-Influencers in Your Social Marketing Strategy

Micro-influencers can help boost your brand messaging, often better than major celebrities. Here are some tips on the why and how of micro-influencer marketing.

Gmail Hacks and Tricks to Boost Productivity [Infographic]

Here are some handy Gmail tricks and tips to help boost your usage of the email app.

Facebook Plans to Roll Out a New Influencer Marketplace Platform, Expanding Collaboration Options

Facebook's testing a new branded content 'Branded Content Matching' platform, which highlights relevant influencers you can partner with on marketing campaigns.

How Videos on Product Pages can Increase eCommerce Conversion [Infographic]

Using video on your eCommerce product pages can have a significant impact on conversion rates - check out these stats.

7 Tips for Creating Engaging Social Media Captions

Creating engaging, enticing captions is a constant challenge - check out these tips from contributor Dhariana Lozano.

The Importance of Video Marketing [Infographic]

If you're not convinced of the value, and potential, of video marketing, check out this new infographic.

9 Tips to Create a Website Your Visitors & Google Will Love [Infographic]

Is your website performing at optimum levels? Ensure you're maximizing your opportunities with these tips.

5 Tips for Revising Content to Work with a Pillar Page [Infographic]

Creating a pillar page is a great way to boost SEO, and the fastest way to create a pillar page is to use content you already have.

Facebook Adds New Elements to Ads Manager, Helping to Compare Campaign Performance

Facebook's adding new options in Ads Manager to help you compare the performance of your Facebook ad efforts.

Instagram Officially Launches Ability to Re-Share User Posts in Stories

Instagram is rolling out a new option which will enable users to share regular, publicly posted Instagram posts to their Instagram Stories.