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Seth Godin

The digital divide is being flipped

A generation ago, there was a real worry: privileged parents, those with time, education and money, were giving their kids access to the tools of the net while other kids were missing out on the

“Be yourself, everyone else is taken”

I don’t agree with Oscar Wilde on this one. In fact, almost no one else is taken. You definitely can’t (and shouldn’t) be someone who already exists, but the number of slots left is infinite. Each of

Two kinds of careening

A Toyota Prius passed me at 100 miles an hour. I didn’t know a Prius could even go that fast. The driver was passing on the right, using the breakdown lane, zigging and zagging across traffic. If a
What’s inside THIS IS MARKETING

What’s inside THIS IS MARKETING

Thanks to everyone who already made it a bestseller. So many people went to the site Tuesday, we broke Amazon’s checkout algorithm for several hours–I’m apologizing on their behalf if it’s been a

One by one, the urgent goes away

Those emergencies from a year ago (and a month ago), they’re gone. Either they were solved, or they became things to live with. But emergencies don’t last. They fade. Knowing that, knowing that you
The magic of a book launch

The magic of a book launch

Today is launch day for my new book. Thanks to fast-clicking readers and alumni, it’s already a bestseller. You can check out some of the advance reviews. And the Financial Times picked it one of

The magnetic generosity of the network effect

If you share a pizza with a large crowd, no one will be very satisfied. But if you share an idea with a group, it creates cultural impact and becomes more valuable as it spreads, not less. Most of the

Simply awake

Not groggy, not zoned out, not hyper, merely awake. Aware of what’s around us. Present. Seeing things clearly, hearing them as if for the first time. How often are we lucky enough to be awake? Mass

Get your memo read

The unanticipated but important memo has a difficult road. It will likely be ignored. The difficult parts: a. no one is waiting to hear from you b. you need to have the clarity to know who it’s for,

It’s not a bucket

Filling up a bucket might not be fast or easy, but you can easily measure your progress. Patience isn’t difficult, because you can see it getting filled. Most of what’s important to us, though,

If what you’re doing isn’t working

Perhaps it’s time to do something else. Not a new job, or a new city, but perhaps a different story. A story about possibility and sufficiency. A story about connection and trust. A story about for

Understanding random testing

There are two good reasons to do random testing. The first is that you’re working with a homogenous or expected distribution, and the cost of letting something defective slip through is pretty low.

Who cares?

On almost every issue that divides the electorate (in the US and abroad), the group that gets out the vote will win. In most elections, the more some candidates spend, the more disillusioned the

The steering wheel and the guardrails

Your car may have a powerful engine, but if the steering wheel is out of whack, it’s probably a mistake to simply drive faster. And putting in premium gas and removing the muffler doesn’t help much

Persistence vs. consistent

Persistence is sort of annoying. Consistency, on the other hand, is the happy twin brother of persistence. Consistent with your statements, consistent in the content you create, consistent in the way

A note from 2030

Twelve years from now, your future self is going to thank you for something you did today, for an asset you began to build, a habit you formed, a seed you planted. Even if you’re not sure of where it

Hiding in plain sight

The answer to your quandary is right there, in front of you. It’s just that it involves more work, more risk or more trade-offs than you were hoping for.

Quality and effort

It seems as though the opposite of “careless” ought to be “careful.” That the best way to avoid avoidable errors is to try harder, to put more care into the work. This means that if surgeons were more

The first 1,000 are the most difficult

For years, I’ve been explaining to people that daily blogging is an extraordinarily useful habit. Even if no one reads your blog, the act of writing it is clarifying, motivating and (eventually) fun.

Just because you don’t understand it

…doesn’t mean it isn’t true. …doesn’t mean it isn’t important. If we spend our days ignoring the things we don’t understand (because they must not be true and they must not be important) all we’re