Seth Godin

Big crew/little crew

Software projects work better with small teams. On the other hand, it makes sense to have multiple teams of workers if you're paving a patch of highly trafficked highway. Three reasons: Coordination

Before and after

When you put the right idea into the world, people can't unsee it. It changes our narrative. The existence of your product, service or innovation means that everything that compares to it is now

Unrequested advice, insufficient data, unexplored objectives

Your ideas and your feedback are worth more than you know. But you might not be heard if you haven't been invited to chime in. And you'll waste everyone's time if you base your advice on your

Accessorials cost extra

{not a typo} In the trucking industry, they usually don't include the extra charges, unforeseen or not. "Accessorials" not included. Which often leads to surprise down the road for those that don't

Mass personalization is a trap

Dear seth , Of course I could have sent you a personal letter. A direct 1:1 connection between you and me, thanking you for what you did, or letting you know about my new project, or asking for your

Are you a genius?

In the latest episode of my podcast Akimbo, I riff about what it means to be a genius. Hint: You are one. PS more people are subscribing every day. It's short, free and sometimes fascinating. All the

The difference between time and money

You can't save up time. You can't refuse to spend it. You can't set it aside. Either you're spending your time. Or your time is spending you.

The triumph of everyday design

Luxury goods used to be better. Better than the alternatives. The best-made clothing, the best saddle, the most reliable luggage. The top of the market was the place people who cared needed to go to

"You were right all along"

There's a hierarchy in the adoption of new techniques and approaches, particularly in the b2b setting: You were right all along: The thing you were waiting for is here. All of the cool kids are using

The problem with forced rankings

What's the best college in the US? What about the best car? Best stereo speakers? Best pizza? The answer is always the same: It depends. People hate that. "It depends" puts you on the hook, requires

Tactics without strategy is a scrum

When your timeline is an hour or a day, it's easy to get in the tactical groove. But repeat that hour after hour, day after day, and all you're making is a mess. This is bureaucracy run amok. This

Easier said than done

But at least you said it. It's a mistake to hesitate on the saying part. Because if you don't say it, it's unlikely to get done. Dreams, goals and projects don't require a likelihood of success merely

Monopoly is the goal, monopoly is the problem

Every public company seeks, at some level, to be a monopoly, an organization with enough market power to dictate pricing, profits and the future of the market. And monopoly is also a critical failure

Putting a value on a story

Walk through the diamond district in Manhattan and in the course of one block, at least a dozen men will stop you and ask if you're hoping to sell a diamond ring. A few blocks away, Tiffany will

Considering the buyout

Is it ever okay to sell the rights to your work? Milton Glaser was paid about $2,000 in expenses to create the I Love NY logo, one of the iconic marketing images of its decade. He later said, "I

Kurtosis is not a disease (but getting it wrong is painful)

The mass producers of the world (from ketchup to school) tried to persuade us that by grouping everyone into a tight bundle of normal, everything would become more efficient and we'd all do better. In

Bigger to feel safer

Creative institutions get bigger so that they can avoid doing things that feel risky. They may rationalize this as leverage, as creating more impact. But it's a coin with two sides, and the other side

The pre-mortem

If you want us to take your new proposal seriously, consider including a pre mortem. Include a detailed analysis of why your project might fail. Specific weak spots, individuals who need to come on

Failsafe tip

The last thing to add to an important email is the email address. Write the thing, save it as a draft, and, an hour later, put the email address in and then hit send. It's not clear that you should...

How are you organized?

Any organization of more than two people has a structure, intentional or not. It might be a hub and spoke, a ladder, a pyramid, a lattice, a hive, a circle... Each has an advantage. But the structure