Seth Godin

Building, breaking, fixing

Building, breaking, fixing

We spend some of our time building things, from scratch. New ideas, new projects, new connections. Things that didn't exist before we arrived. We spend some of our time breaking things, using them up,

Quick or smart?

Your smartphone makes you quick, not smart. Every time you pick up your quickphone, you stop inventing and begin transacting instead. The flow of information and style of interaction rewards your

"I'm not selling anything"

Of course you are. You're selling connection or forward motion. You're selling a new way of thinking, a better place to work, a chance to make a difference. Or perhaps you're selling possibility,

Looking for seekers (who are looking for you)

"Don't go to the supermarket when you're hungry." The reason is obvious--when you're hungry, you're likely to buy things. The risk is that you'll buy something you don't need, because, of course, all

Akimbo, my new podcast, launches today

Akimbo is a posture of strength and possibility. The chance to make a difference, to bend the culture. It's at the heart of my work. Your work too. The work of making change that we're proud of. And

Born to paint?

More than a hundred billion people have ever lived. Perhaps 1,000 have been widely heralded as artistic geniuses who painted in oils. And perhaps there were another thousand genius physicists and just

The first law of organizational thermodynamics

Energy is either created or destroyed. Newton was right about physics, but in organizations and cultures, the opposite is true. You're either the person who creates energy. Or you're the one who

What is extraordinary contribution worth?

I know it's worth a lot to the recipient, but what is it worth to you? We all know what normal contribution looks like. It's what happens when a qualified person does the job, meets spec and keeps a

Worth a special trip

Now that more and more is ordered online, or experienced online, the only trips we take are special trips. If your offering, your service or your place isn't worth a special trip, it's likely we won't

What do you see?

A better question might be, "what do you choose to see?" If I take four professionals to the Whitney: The architect sees the building, the sight lines, the way the people and the light flow. The

Reversing Alinsky's rules

In Rules for Radicals, Saul Alinsky laid out 13 principles that can be used in zero-sum game political settings to discourage and defeat enemies. Alas, this approach is often used by both sides in

The respect of 'why'

"Because I said so," ends our inquiry, shuts the door and disrespects the questioner, all at the same time. Explaining what we need and why allows us to engage. It creates a connection of mutual

Ignore sunk clowns

Yes there was supposed to be a clown at your birthday party. No, he didn’t show up. That’s a bummer. But! But your friends are all here, and the sun is shining and you’ve got cake and a game of...

Empathetic doesn't mean doormat

It's essential to find empathy for the people you hope to serve, to teach, to work with. Without it, you can't find the place they're stuck, you can't help them move in the direction they seek to go.

The Super Bowl is for losers

[But selling projects well isn't. There are five things every project organizer can learn from the stadium builders...] The Times reports that the people of Minnesota spent half a billion dollars

Everyone's watching (no one is watching)

When you're doing something you'd rather hide, when you're cutting corners, breaking promises or acting like a bully, it's fair to assume that plenty of people are watching. And when you've got a new

What motivates you to take action?

School taught us to answer a simple question, “will this be on the test?” If the answer is no, we’ve got no time for it. Work taught us to fear the boss and the review and our performance ranking.

Falling out

The hard part isn't coming up with a new idea. The hard part is falling out of love with the old idea. That's why editing work is so difficult. In order to make the new thing, to make the old...
Your corner of the sphere

Your corner of the sphere

What sort of novel do you want to write? What does your restaurant offer? What about that new record you're recording? It's tempting indeed for you to seek to be high quality, low priced, durable,

A country for con men

The medicine show hypester, the confidence man, the snake oil salesman… my country has a long history of marketers of ill repute. The reason is simple: we spent two hundred years spreading out over