SQUAW VALLEY, CA — GoPro made sure to make a huge statement at its big product launch event on Monday.
CEO Nick Woodman announced three new products: the Hero 5 Black, Hero 5 Session and the Karma drone along with new software with the intent of helping consumers — not just athletes — tell better stories.
Where GoPro sold six different Hero action cameras last year, the company has whittled its lineup down to three: Hero 5 Black, Hero 5 Session and Hero 4 Session.
The new hardware is outstanding, as you'd expect from GoPro, but also a big win in terms of pricing. The Hero 5 Black costs $399.99, the Hero 5 Session costs $299.99 and the Hero 4 Session is now $199.99.