When I was a student at Berkeley, I used to rail against the 1%.
Until I became the 1%.
This was quite a recent phenomenon, and anyone can do it.
As I skyrocketed to the top 1% most viewed profiles on Linkedin within my network of about 900+ people, I realized that I did a set of very particular things that got me literally thousands of views within 90 days.
Being the top 1% most viewed profiles meant that I had FREE publicity from Linkedin, a professional platform where business owners were in the mindset to improve their careers, make connections, and make an impact in their industry.
The great thing is that this wasn't hard to do, all I had to do were 3 simple steps, and they're easy enough that anybody can replicate it.
Step 1: Publish on Linkedin Pulse
I have no doubt that one of the biggest reasons why I rocketed to Linkedin elite status was because of my Linkedin Pulse articles.
I published an article a few weeks back that got about 16k thousand views called "Why Stupid, Shallow, and Shameless People Make More Money Than You" and that got me tons of comments, shares, and plenty of profile views.
I'm not saying that you have to become an absolute sensationalist writer to get noticed on Linkedin pulse, but it does help--but only if you can write well.
Especially because everybody else is publishing rather boring articles on business, writing a great article that makes people think outside of the box is one of the best ways to get noticed and featured on Linkedin Pulse.
I've been featured in the "Entrepreneurship" section as well as "Best Advice" and those channels promoted my content as well.
If you haven't already, definitely start writing your first Linkedin article today!
If you do it well, you WILL get views, offers, and even clients.
Step 2: Have an Irresistible Headline
As soon as I discarded my ho hum headline and replaced it with a better one, my profile views rocketed to the stratosphere.
Instead of just writing "career coach", can you do something that's a bit more compelling?
How about "Helping College Students Get Their Dream Job in 60 Days"?
Instead of just "dating coach", can you say something like " Helping Single Mothers Find Their Dream Man"?
Instead of just "CEO of a digital marketing company", can you say something more relevant like "Helping B2B Companies Convert 20% More Customers with Social Media"?
You can still keep your job descriptions, but I recommend to put them at the end as you want to serve your customers, not just your ego.
The new way of doing your headline is a little less about you, but I guarantee that you're going to get more clicks from more of your ideal audience.
Even if they're not your target audience, I'll bet you that if any college students are not finding a job and they trust you, you'll be the first person that will get a referral.
I see many Linkedin experts teach about SEO and how to get more to the 1st page of Linkedin, and it's definitely important, but let's remember that Linkedin is first and foremost a social network.
If nobody gives a damn about your headline, nobody is going to click through, and if they don't even click through, there's no way to convert them and there's no way they're even going to be able to get in contact with you, let alone hire you or buy from you.
So make sure that you write your profile not for you, but your ideal clients.
Step 3: Have a Professional Profile Picture
Linkedin is similar to Facebook in that your image matters.
While there's no control for looking like Quasimodo or Esmeralda, I do think that how attractive you look matters less on Linkedin than you think, but how you present yourself matters immensely.
As long as you can help me, I don't care what you look like.
But I do want you to at least give some thought into your profile photo.
This means that you don't have to shell out thousands to take a branding picture just for Linkedin, but it does mean no selfies.
C'mon, have some respect for the person who is going to be hiring you.
If nothing else, borrow a friend's high quality digital camera and dress up professionally and take some pictures where there's great lighting.
Remember that professionals all around the world can see your picture, what effort you put into a profile picture is easily seen.
Having a professional profile photo shows that you care, and depending on your industry it can mean the difference between giving a good impression or losing out to your competition.
In summary, make sure that you do 3 things:
- Write Excellent Articles on Linkedin Pulse
- Have an Irresistible Headline
- Take a Professional Photo
Ready to seriously uplevel your Linkedin?
Connect with me on Linkedin here: https://www.linkedin.com/in/lilincoach
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