Under Armour goes health app shopping — buys MyFitnessPal and Endomondo
The fitness apparel company Under Armour today announced its acquisition of two fitness apps companies — MyFitnessPal and Endomondo.
Under Armour will buy MyFitnessPal for $475 million, and Endomondo for $85 million.
Under Armour and MyFitnessPal had been working together to develop and integrate apps for some time, and shared a booth at CES.
San Francisco-based MyFitnessPal started in 2006 as a fitness mapping website to help runners and cyclists map their routes. It later grew into a large social community of 80 million registered users. The MyFitnessPal acquisition is expected to close in the first quarter of 2015.
Based in Copenhagen, Denmark, Endomondo makes a free app and website that helps users track workouts, and provides audio feedback with guidance on how to reach fitness goals. The company has approximately 20 million registered users primarily concentrated in Europe.
With the MyFitnessPal and Endomondo userbases rolled up into that of Under Armour’s UA Record app, the full userbase will come to about 120 million, Under Armour says.
News of the two acquisitions came within Under Armour’s financial earnings, released today.
In December 2013, Under Armour acquired another fitness app company, MapMyFitness, which lets users map and share their runs, bike rides, and other workouts using just their smartphones.
Under Armour says the acquisitions will create the largest digital health and fitness community in the world.
Updated at 1:58 p.m. Pacific: An earlier version of this story had the name of MyFitnessPal wrong. This has been corrected.