Under Armour Snatches Up Health And Fitness Trackers Endomondo And MyFitnessPal

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Endomondo, a social fitness network and publisher of mobile apps that allow users to track their workouts and challenge friends, and health tracker MyFitnessPal have been acquired by athletic apparel maker Under Armour, the company announced this afternoon. Endomondo was bought for a purchase price of $85 million and MyFitnessPal was bought for $475 million.
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